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No need to reinvent the T-shirt.

Just stop making them so bloody small.

Built DifferentSunday, Aug 23, 2026 at 1:03 PM EasternKlaviyo
Built DifferentNo need to reinvent the T-shirt.
Subject
No need to reinvent the T-shirt.
Preview text
Just stop making them so bloody small.
From
team@built-different.co
Sent
Sun Aug 23, 2026, 1:03 PM ET
Sent to
Colombia (built-different.co), built-different.com
Size
59 KB
Images
19
Links
21, 3 of them buttons
Subject length
32 characters

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Sent in its busiest hour, 1 PM, which holds 13% of its emails. The subject is 32 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
No need to reinvent the T-shirt.
Date
Sun, 23 Aug 2026 17:03:38 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
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Sent just before and after

Aug 25, 2026 8:40 AMThe "viral t-shirt" everyone's talking about
Aug 24, 2026 3:58 PMThe difference is honestly mental! 😱
Aug 23, 2026 3:57 PMSaw you checking us out 👀
Aug 23, 2026 1:03 PMNo need to reinvent the T-shirt. (this email)
Aug 23, 2026 8:39 AMOnce you buy 2, you'll buy 20 more 🙌
Aug 22, 2026 8:38 AMThe difference is honestly mental! 😱
Aug 22, 2026 5:00 AMSo You've Still Got the Suitcase Out?

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