The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentTuesday, Aug 25, 2026 at 8:40 AM EasternKlaviyo
Built DifferentThe "viral t-shirt" everyone's talking about
Subject
The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Tue Aug 25, 2026, 8:40 AM ET
Sent to
built-different.com
Size
61 KB
Images
21
Links
19, 3 of them buttons
Subject length
44 characters

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Sent in the 8 AM hour, which holds 10% of its emails; 13% arrive in the 1 PM hour. The subject is 44 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
The "viral t-shirt" everyone's talking about
Date
Tue, 25 Aug 2026 12:40:24 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.built-different.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.built-different.co s=mtd1
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Aug 27, 2026 4:01 PM💬 The "viral t-shirt" everyone's talking about
Aug 25, 2026 3:59 PMOnce you buy 2, you'll buy 20 more 🙌
Aug 25, 2026 1:02 PMWant to know what's in the box? 👀
Aug 25, 2026 8:40 AMThe "viral t-shirt" everyone's talking about (this email)
Aug 24, 2026 3:58 PMThe difference is honestly mental! 😱
Aug 23, 2026 3:57 PMSaw you checking us out 👀
Aug 23, 2026 1:03 PMNo need to reinvent the T-shirt.

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