The "viral t-shirt" everyone's talking about

Preview text: 2 million views because it actually works

Built DifferentSaturday, Aug 1, 2026 at 8:49 AM EasternKlaviyo
Built DifferentThe "viral t-shirt" everyone's talking about
Subject
The "viral t-shirt" everyone's talking about
Preview text
2 million views because it actually works
From
team@built-different.co
Sent
Sat Aug 1, 2026, 8:49 AM ET
Sent to
Colombia (built-different.co), built-different.com
Size
61 KB
Images
21
Links
19, 3 of them buttons
Subject length
44 characters

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Sent in the 8 AM hour, which holds 10% of its emails; 13% arrive in the 1 PM hour. The subject is 44 characters; its average is 37.

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From
Built Different <[email protected]>
Subject
The "viral t-shirt" everyone's talking about
Date
Sat, 01 Aug 2026 12:49:23 +0000 (UTC)
Message-ID domain
geopod-ismtpd-92
Return-Path domain
k1.send.built-different.co
DKIM signature
d=send.built-different.co s=s1
List-Unsubscribe
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  1. from o1404.shared.klaviyomail.com [149.72.80.224] by our receiving server with ESMTPS
  2. by recvd-…-hglw4 with SMTP
  3. from (unnamed) by geopod-ismtpd-92 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Aug 3, 2026 3:00 AMNew release. The Summer Rotation is here.
Aug 1, 2026 8:49 AMThe "viral t-shirt" everyone's talking about (this email)
Jul 31, 2026 12:51 PMStill browsing? 👀
Jul 31, 2026 2:00 AMHappy Payday. Here's £10.
Jul 30, 2026 2:00 PMThe ones everyone keeps coming back for.

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