89% off. That is not a typo.

Preview text: $1.99 for the handle, five razors, shave butter and prep scrub.

Dollar Shave ClubFriday, Sep 18, 2026 at 8:03 PM EasternKlaviyo
Dollar Shave Club89% off. That is not a typo.
Subject
89% off. That is not a typo.
Preview text
$1.99 for the handle, five razors, shave butter and prep scrub.
From
members@dollarshaveclub.com
Sent
Fri Sep 18, 2026, 8:03 PM ET
Sent to
dollarshhaveclub.com
Size
70 KB
Images
8
Links
10, 3 of them buttons
Subject length
28 characters

Against Dollar Shave Club's usual

Sent in the 8 PM hour, which holds 12% of its emails; 21% arrive in the 12 PM hour. The subject is 28 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Dollar Shave Club <[email protected]>
Subject
89% off. That is not a typo.
Date
Sat, 19 Sep 2026 00:03:49 +0000 (UTC)
Message-ID domain
geopod-ismtpd-106
Return-Path domain
klaviyo.dollarshaveclub.com
DKIM signature
d=dollarshaveclub.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-769lw with SMTP
  2. from (unnamed) by geopod-ismtpd-106 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 20, 2026 12:05 PM$1.99 does not mean single use.
Sep 19, 2026 11:00 PM86% off. The number is correct.
Sep 19, 2026 12:03 PM$4.99 and the box is still full.
Sep 18, 2026 8:03 PM89% off. That is not a typo. (this email)
Sep 18, 2026 12:45 PMThe code is BUZZ50. The rest is easy.
Sep 17, 2026 8:31 PMEight razors, a handle, a bottle of oil.
Sep 17, 2026 12:03 PMWe priced this one wrong. On purpose.

More from Dollar Shave Club

All Dollar Shave Club emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Sep 18, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.