Dusk&Dawn subject lines
71 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 20, 2026 9:00 PM | How our 100-night trial actually works | 38 | What's covered, why we say give it 30 nights, and what happens if it's not right. | Oct 20, 2026 9:00 PM · 38 characters. What's covered, why we say give it 30 nights, and what happens if it's not right. | |
| Oct 20, 2026 2:01 PM | 🥇🇦🇺 Australia's most awarded mattress company (here's the proof) | 63 | CHOICE #1, BedBuyer #1, and 96%+ of customers keep their mattress | Oct 20, 2026 2:01 PM · 63 characters. CHOICE #1, BedBuyer #1, and 96%+ of customers keep their mattress | |
| Oct 18, 2026 1:03 PM | 💤 Welcome to better sleep (and why we're different) | 51 | Plus: 5 signs your current mattress is sabotaging your sleep quality | Oct 18, 2026 1:03 PM · 51 characters. Plus: 5 signs your current mattress is sabotaging your sleep quality | |
| Oct 15, 2026 6:30 PM | ✌️ Two ways to get exceptional sleep | 35 | How to choose between our two premium mattress collections | Oct 15, 2026 6:30 PM · 35 characters. How to choose between our two premium mattress collections | |
| Oct 14, 2026 6:29 PM | Award-Winning Comfort 😴✨ | 24 | Explore Australia's #1 mattresses + free delivery | Oct 14, 2026 6:29 PM · 24 characters. Explore Australia's #1 mattresses + free delivery | |
| Oct 14, 2026 3:01 AM | Inside CHOICE's test of the Essential MK2 | 41 | Back and side support, firmness and eight years of simulated wear. Here's how it held up. | Oct 14, 2026 3:01 AM · 41 characters. Back and side support, firmness and eight years of simulated wear. Here's how it held up. | |
| Oct 13, 2026 9:26 PM | You're SleepSaver Discount Code 😴✨ | 34 | Claim your exclusive discount on Australia's #1 mattresses + free delivery | Oct 13, 2026 9:26 PM · 34 characters. Claim your exclusive discount on Australia's #1 mattresses + free delivery | |
| Oct 9, 2026 3:01 AM | Your spring mattress reset, in five steps | 41 | Strip, air, vacuum, spot clean, rotate. One easy hour keeps it feeling fresh. | Oct 9, 2026 3:01 AM · 41 characters. Strip, air, vacuum, spot clean, rotate. One easy hour keeps it feeling fresh. | |
| Oct 7, 2026 3:02 AM | Australia buries 1.8 million mattresses a year | 46 | Global GreenTag foams, Australian wool, local supply chains. | Oct 7, 2026 3:02 AM · 46 characters. Global GreenTag foams, Australian wool, local supply chains. | |
| Oct 1, 2026 4:00 AM | Daylight saving takes an hour from you | 38 | Daylight saving starts 4 October. Here is how to land it well. | Oct 1, 2026 4:00 AM · 38 characters. Daylight saving starts 4 October. Here is how to land it well. | |
| Sep 27, 2026 8:01 PM | Nobody tells you what to do with the old one | 44 | Getting rid of a mattress is harder than buying one. | Sep 27, 2026 8:01 PM · 44 characters. Getting rid of a mattress is harder than buying one. | |
| Sep 18, 2026 7:01 PM | When a single bed stops being enough | 36 | The bed that fitted at eight does not fit at fourteen. | Sep 18, 2026 7:01 PM · 36 characters. The bed that fitted at eight does not fit at fourteen. | |
| Sep 14, 2026 7:00 PM | Your immune system works while you sleep | 40 | Repair work happens overnight. Short sleep interrupts it. | Sep 14, 2026 7:00 PM · 40 characters. Repair work happens overnight. Short sleep interrupts it. | |
| Sep 13, 2026 4:30 AM | Your is waiting (+ exclusive offer inside) | 43 | Last chance to claim your welcome offer | Sep 13, 2026 4:30 AM · 43 characters. Last chance to claim your welcome offer | |
| Sep 11, 2026 7:01 PM | A spring clean for the bed itself | 33 | Rotating, airing, vacuuming, protecting. Twenty minutes, twice a year. | Sep 11, 2026 7:01 PM · 33 characters. Rotating, airing, vacuuming, protecting. Twenty minutes, twice a year. | |
| Sep 10, 2026 4:29 AM | Still considering the ? | 24 | We're here to help you make the right choice for better sleep | Sep 10, 2026 4:29 AM · 24 characters. We're here to help you make the right choice for better sleep | |
| Sep 9, 2026 4:28 AM | Questions about our we can answer? | 35 | We're here to help. Questions about firmness, sizing, or delivery? Just ask. | Sep 9, 2026 4:28 AM · 35 characters. We're here to help. Questions about firmness, sizing, or delivery? Just ask. | |
| Sep 8, 2026 8:01 PM | You share your bed with more than you think | 43 | Spring is when sensitive sleepers notice their mattress most. | Sep 8, 2026 8:01 PM · 43 characters. Spring is when sensitive sleepers notice their mattress most. | |
| Sep 2, 2026 7:02 PM | Our luxury Flexi does not keep you waiting | 42 | Hygro quilting, cooling gels and box wall foams. From $1,799*. | Sep 2, 2026 7:02 PM · 42 characters. Hygro quilting, cooling gels and box wall foams. From $1,799*. | |
| Aug 31, 2026 4:00 AM | Back pain and your sleeping position | 36 | How side, back and front sleepers each need different support. | Aug 31, 2026 4:00 AM · 36 characters. How side, back and front sleepers each need different support. | |
| Aug 24, 2026 4:02 AM | A short guide to comparing mattresses | 37 | Read any mattress page with a clearer idea of what to look for. | Aug 24, 2026 4:02 AM · 37 characters. Read any mattress page with a clearer idea of what to look for. | |
| Aug 21, 2026 7:01 PM | Why we don't have a showroom... | 31 | We've extended it. Here's why winter is the best time to upgrade | Aug 21, 2026 7:01 PM · 31 characters. We've extended it. Here's why winter is the best time to upgrade | |
| Aug 19, 2026 4:00 AM | The guest room still has your old mattress | 42 | The Essential MK2 is CHOICE Best Overall Mattress 2025, from $1,099*. | Aug 19, 2026 4:00 AM · 42 characters. The Essential MK2 is CHOICE Best Overall Mattress 2025, from $1,099*. | |
| Aug 14, 2026 4:00 AM | 🥇🇦🇺 Australia's most awarded mattress company (here's the proof) | 63 | CHOICE #1, BedBuyer #1, and 96%+ of customers keep their mattress | Aug 14, 2026 4:00 AM · 63 characters. CHOICE #1, BedBuyer #1, and 96%+ of customers keep their mattress | |
| Aug 11, 2026 4:00 AM | Three pillows, one honest way to choose | 39 | Italian-made memory foam, three options, one straightforward choice. | Aug 11, 2026 4:00 AM · 39 characters. Italian-made memory foam, three options, one straightforward choice. | |
| Aug 6, 2026 4:00 AM | Tailored or Flexi: how to choose yours | 38 | Same handcrafted mattress. Two ways to get it into your bedroom. | Aug 6, 2026 4:00 AM · 38 characters. Same handcrafted mattress. Two ways to get it into your bedroom. | |
| Aug 5, 2026 5:47 PM | Still considering the ? | 24 | We're here to help you make the right choice for better sleep | Aug 5, 2026 5:47 PM · 24 characters. We're here to help you make the right choice for better sleep | |
| Aug 4, 2026 5:44 PM | Questions about our we can answer? | 35 | We're here to help. Questions about firmness, sizing, or delivery? Just ask. | Aug 4, 2026 5:44 PM · 35 characters. We're here to help. Questions about firmness, sizing, or delivery? Just ask. | |
| Aug 1, 2026 6:00 PM | Introducing SleepSaver | 22 | Plus get up to 25% off Dusk&Dawn storewide! | Aug 1, 2026 6:00 PM · 22 characters. Plus get up to 25% off Dusk&Dawn storewide! | |
| Jul 29, 2026 4:00 AM | What separates a good spring from a great one | 45 | Gauge, zoning, material, layer count — four factors that determine whether springs… | Jul 29, 2026 4:00 AM · 45 characters. Gauge, zoning, material, layer count — four factors that determine whether springs… | |
| Jul 23, 2026 4:00 AM | Why your best work starts the night before | 42 | You feel it at your desk long before you realise what caused it. | Jul 23, 2026 4:00 AM · 42 characters. You feel it at your desk long before you realise what caused it. | |
| Jul 20, 2026 4:00 AM | Our EOFY sale has been extended. | 32 | We've extended it. Here's why winter is the best time to upgrade | Jul 20, 2026 4:00 AM · 32 characters. We've extended it. Here's why winter is the best time to upgrade | |
| Jul 18, 2026 4:00 AM | Why you wake up stiff — and what causes it | 42 | Pressure build-up at hips and shoulders fragments sleep — most people never connect the… | Jul 18, 2026 4:00 AM · 42 characters. Pressure build-up at hips and shoulders fragments sleep — most people never connect the… | |
| Jul 14, 2026 4:00 AM | Most imported mattresses skip these standards | 45 | Global GreenTag foams. Certified sleep lab testing. Chemical safety standards that… | Jul 14, 2026 4:00 AM · 45 characters. Global GreenTag foams. Certified sleep lab testing. Chemical safety standards that… | |
| Jul 9, 2026 4:00 AM | Three years. One winner. Here's why. | 36 | The Bedbuyer panel tests pressure relief, durability, and temperature control. The MK2… | Jul 9, 2026 4:00 AM · 36 characters. The Bedbuyer panel tests pressure relief, durability, and temperature control. The MK2… | |
| Jul 7, 2026 7:31 PM | Your is waiting (+ exclusive offer inside) | 43 | Last chance to claim your welcome offer | Jul 7, 2026 7:31 PM · 43 characters. Last chance to claim your welcome offer | |
| Jul 6, 2026 4:00 AM | Winter Lux Sale: 10% off and a free quilt | 41 | 10% off Premiere MK2 and Signature Luxe. Free Dusk Quilt with every Signature Luxe. | Jul 6, 2026 4:00 AM · 41 characters. 10% off Premiere MK2 and Signature Luxe. Free Dusk Quilt with every Signature Luxe. | |
| Jul 4, 2026 6:51 PM | Still considering the ? | 24 | We're here to help you make the right choice for better sleep | Jul 4, 2026 6:51 PM · 24 characters. We're here to help you make the right choice for better sleep | |
| Jul 3, 2026 6:50 PM | Questions about our we can answer? | 35 | We're here to help. Questions about firmness, sizing, or delivery? Just ask. | Jul 3, 2026 6:50 PM · 35 characters. We're here to help. Questions about firmness, sizing, or delivery? Just ask. | |
| Jul 2, 2026 4:00 AM | Couples' Sleep Solutions Await! 🛏️ | 33 | Here's how to find one that works. | Jul 2, 2026 4:00 AM · 33 characters. Here's how to find one that works. | |
| Jun 25, 2026 8:02 PM | 100 nights of better sleep. Here's what happens. | 48 | From restless to restored — how the first 100 nights unfold. | Jun 25, 2026 8:02 PM · 48 characters. From restless to restored — how the first 100 nights unfold. | |
| Jun 22, 2026 12:00 AM | Cold nights. Hot sleeper. Here's why. | 37 | The problem isn't your doona. It's what's underneath it. | Jun 22, 2026 12:00 AM · 37 characters. The problem isn't your doona. It's what's underneath it. | |
| Jun 17, 2026 5:30 AM | A note from Carl, before June ends | 34 | I wanted to share something before the end of financial year. | Jun 17, 2026 5:30 AM · 34 characters. I wanted to share something before the end of financial year. | |
| Jun 11, 2026 4:00 AM | Sleep debt is costing you more than you think | 45 | Reaction time, immunity, metabolism — poor sleep affects all of them. Here's the data. | Jun 11, 2026 4:00 AM · 45 characters. Reaction time, immunity, metabolism — poor sleep affects all of them. Here's the data. | |
| Jun 6, 2026 8:00 PM | Our award-winning mattresses — $150 off | 39 | See what Australia's most awarded mattresses cost with EOFY150. | Jun 6, 2026 8:00 PM · 39 characters. See what Australia's most awarded mattresses cost with EOFY150. | |
| Jun 5, 2026 1:06 PM | Your is waiting (+ exclusive offer inside) | 43 | Last chance to claim your welcome offer | Jun 5, 2026 1:06 PM · 43 characters. Last chance to claim your welcome offer | |
| Jun 3, 2026 9:00 PM | Sleep debt is costing you more than you think | 45 | Reaction time, immunity, metabolism — poor sleep affects all of them. Here's the data. | Jun 3, 2026 9:00 PM · 45 characters. Reaction time, immunity, metabolism — poor sleep affects all of them. Here's the data. | |
| Jun 2, 2026 1:03 PM | Still considering the ? | 24 | We're here to help you make the right choice for better sleep | Jun 2, 2026 1:03 PM · 24 characters. We're here to help you make the right choice for better sleep | |
| Jun 1, 2026 1:03 PM | Questions about our we can answer? | 35 | We're here to help. Questions about firmness, sizing, or delivery? Just ask. | Jun 1, 2026 1:03 PM · 35 characters. We're here to help. Questions about firmness, sizing, or delivery? Just ask. | |
| Jun 1, 2026 4:00 AM | 3 Years. 3 Awards. One Mattress. 🏆 | 34 | What makes a mattress win Australia's top award three consecutive years? | Jun 1, 2026 4:00 AM · 34 characters. What makes a mattress win Australia's top award three consecutive years? |
Based on 71 emails received from Mar 16 to Oct 20, 2026. Times in US Eastern. How we collect