45,000 People Have Something to Say About This Pretzel

Preview text: 4.8 stars and a 77 NPS are strong. But the real signal is simpler: people buy it again.

Eastern Standard ProvisionsTuesday, Oct 20, 2026 at 4:20 AM EasternKlaviyo
Eastern Standard Provisions45,000 People Have Something to Say About This Pretzel
Subject
45,000 People Have Something to Say About This Pretzel
Preview text
4.8 stars and a 77 NPS are strong. But the real signal is simpler: people buy it again.
From
hello@esprovisions.com
Sent
Tue Oct 20, 2026, 4:20 AM ET
Sent to
easternstandardprovisions.com
Size
54 KB
Images
21
Links
23, 12 of them buttons
Subject length
54 characters

Against Eastern Standard Provisions's usual

Sent in the 4 AM hour, which holds 7% of its emails; 49% arrive in the 11 AM hour. The subject is 54 characters; its average is 36.

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From
Eastern Standard Provisions <[email protected]>
Subject
45,000 People Have Something to Say About This Pretzel
Date
Tue, 20 Oct 2026 08:20:49 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.esprovisions.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.esprovisions.com s=mtd1
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Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 22, 2026 4:22 AMIf You’re Sending A Gift, Send Pretzels
Oct 21, 2026 11:03 AMAn Apple a Day? Make It Delicious!
Oct 21, 2026 4:21 AMThe Answer to "What Should I Make?" Is Already in Your Freezer.
Oct 20, 2026 4:20 AM45,000 People Have Something to Say About This Pretzel (this email)
Oct 19, 2026 11:02 AMBetter Than Another Bag of Candy!
Oct 19, 2026 4:19 AMA Few Minutes in the Oven. A Pretzel Worth Talking About.
Oct 18, 2026 11:02 AMWhich Boo Is Calling Your Name?

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