Estella subject lines
125 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 6:19 AM | Still deciding? Two picks for you | 33 | Still deciding? Two picks for you Your welcome code is still good. Not sure what to give?… | Oct 30, 2026 6:19 AM · 33 characters. Still deciding? Two picks for you Your welcome code is still good. Not sure what to give?… | |
| Oct 30, 2026 5:00 AM | Every stitch tells a New York story | 35 | Every stitch tells a New York story 96 A taxi, an apple, a NYC ABCs book: 8 pieces made to… | Oct 30, 2026 5:00 AM · 35 characters. Every stitch tells a New York story 96 A taxi, an apple, a NYC ABCs book: 8 pieces made to… | |
| Oct 28, 2026 5:00 AM | They'll know New York before they can say it. | 45 | They'll know New York before they can say it. 96 A sleep sack and five little New York… | Oct 28, 2026 5:00 AM · 45 characters. They'll know New York before they can say it. 96 A sleep sack and five little New York… | |
| Oct 27, 2026 6:19 AM | A little about how we make things | 33 | A little about how we make things A little about how we make things. Not sure what to… | Oct 27, 2026 6:19 AM · 33 characters. A little about how we make things A little about how we make things. Not sure what to… | |
| Oct 26, 2026 6:33 AM | 15% off your first Estella gift | 31 | 15% off your first Estella gift Your 15% welcome offer is inside. Not sure what to give?… | Oct 26, 2026 6:33 AM · 31 characters. 15% off your first Estella gift Your 15% welcome offer is inside. Not sure what to give?… | |
| Oct 26, 2026 5:00 AM | The whole city, in one box | 26 | The whole city, in one box 96 A first friend, five rattles and a swaddle, arriving in the… | Oct 26, 2026 5:00 AM · 26 characters. The whole city, in one box 96 A first friend, five rattles and a swaddle, arriving in the… | |
| Oct 24, 2026 7:02 AM | They'll outgrow the romper. Never the whale. | 44 | They'll outgrow the romper. Never the whale. 96 A romper, hat, lovey and two rattles… | Oct 24, 2026 7:02 AM · 44 characters. They'll outgrow the romper. Never the whale. 96 A romper, hat, lovey and two rattles… | |
| Oct 23, 2026 4:00 AM | The welcome that arrives ready | 30 | The welcome that arrives ready 96 Six pieces, gathered in a rattan basket for a new New… | Oct 23, 2026 4:00 AM · 30 characters. The welcome that arrives ready 96 Six pieces, gathered in a rattan basket for a new New… | |
| Oct 21, 2026 4:00 AM | Send Them a Little New York | 27 | Send Them a Little New York 96 Nine pieces of the city for a baby who's loved from afar. | Oct 21, 2026 4:00 AM · 27 characters. Send Them a Little New York 96 Nine pieces of the city for a baby who's loved from afar. | |
| Oct 19, 2026 4:01 AM | The most generous way to say welcome | 36 | The most generous way to say welcome 96 Three bodysuits, a dog doll, four rattles and a… | Oct 19, 2026 4:01 AM · 36 characters. The most generous way to say welcome 96 Three bodysuits, a dog doll, four rattles and a… | |
| Oct 17, 2026 1:01 PM | Some loves start on day one | 27 | Some loves start on day one 96 A bodysuit, five rattles, a book and a clip for the newest… | Oct 17, 2026 1:01 PM · 27 characters. Some loves start on day one 96 A bodysuit, five rattles, a book and a clip for the newest… | |
| Oct 17, 2026 1:17 AM | Still deciding? Two picks for your gift | 39 | Still deciding? Two picks for your gift Still deciding on the perfect gift? Not sure what… | Oct 17, 2026 1:17 AM · 39 characters. Still deciding? Two picks for your gift Still deciding on the perfect gift? Not sure what… | |
| Oct 16, 2026 10:01 AM | Who's waiting at the door? | 26 | Who's waiting at the door? 96 Three dog bodysuits, a rattle, a bib and a pacifier clip, in… | Oct 16, 2026 10:01 AM · 26 characters. Who's waiting at the door? 96 Three dog bodysuits, a rattle, a bib and a pacifier clip, in… | |
| Oct 14, 2026 10:08 AM | Not every baby lives in New York | 32 | Not every baby lives in New York 96 For the little Chicagoan: a bodysuit, bib, five… | Oct 14, 2026 10:08 AM · 32 characters. Not every baby lives in New York 96 For the little Chicagoan: a bodysuit, bib, five… | |
| Oct 14, 2026 1:17 AM | Three things to know about Estella | 34 | Three things to know about Estella A look at our organic cotton and design process. Not… | Oct 14, 2026 1:17 AM · 34 characters. Three things to know about Estella A look at our organic cotton and design process. Not… | |
| Oct 13, 2026 1:32 AM | Welcome to Estella: 15% off your first gift | 43 | Welcome to Estella: 15% off your first gift Enjoy 15% off your first Estella gift. Not… | Oct 13, 2026 1:32 AM · 43 characters. Welcome to Estella: 15% off your first gift Enjoy 15% off your first Estella gift. Not… | |
| Oct 12, 2026 10:04 AM | The gift New Yorkers keep giving | 32 | The gift New Yorkers keep giving 96 Three bodysuits, four rattles and a first city… | Oct 12, 2026 10:04 AM · 32 characters. The gift New Yorkers keep giving 96 Three bodysuits, four rattles and a first city… | |
| Oct 10, 2026 1:00 PM | Sweet dreams, little New Yorker 🌙 | 34 | Sweet dreams, little New Yorker 🌙 96 A gender-neutral sleep sack, five NYC rattles and a… | Oct 10, 2026 1:00 PM · 34 characters. Sweet dreams, little New Yorker 🌙 96 A gender-neutral sleep sack, five NYC rattles and a… | |
| Oct 9, 2026 10:02 AM | A Little L.A. Sunshine for Baby 🌞 | 34 | A Little L.A. Sunshine for Baby 🌞 96 Our Los Angeles Baby Gift Set: seven pieces… | Oct 9, 2026 10:02 AM · 34 characters. A Little L.A. Sunshine for Baby 🌞 96 Our Los Angeles Baby Gift Set: seven pieces… | |
| Oct 7, 2026 10:00 AM | 🐋 The Complete Whale Set: Hat to Rattle | 40 | 🐋 The Complete Whale Set: Hat to Rattle 96 Five matched pieces, arriving in a free gift… | Oct 7, 2026 10:00 AM · 40 characters. 🐋 The Complete Whale Set: Hat to Rattle 96 Five matched pieces, arriving in a free gift… | |
| Oct 5, 2026 10:04 AM | 🎁 Nine pieces, one box, one very lucky New Yorker | 50 | 🎁 Nine pieces, one box, one very lucky New Yorker 96 Gender-neutral and arriving in a… | Oct 5, 2026 10:04 AM · 50 characters. 🎁 Nine pieces, one box, one very lucky New Yorker 96 Gender-neutral and arriving in a… | |
| Oct 3, 2026 1:00 PM | A Full NYC Tour in Four Little Rattles | 38 | A Full NYC Tour in Four Little Rattles 96 Taxi, NYC apple, pigeon and coffee cup: the… | Oct 3, 2026 1:00 PM · 38 characters. A Full NYC Tour in Four Little Rattles 96 Taxi, NYC apple, pigeon and coffee cup: the… | |
| Oct 2, 2026 10:01 AM | The Sweetest Welcome Gift Has Arrived 🥐 | 40 | The Sweetest Welcome Gift Has Arrived 🥐 96 Eight brunch-inspired pieces, one irresistible… | Oct 2, 2026 10:01 AM · 40 characters. The Sweetest Welcome Gift Has Arrived 🥐 96 Eight brunch-inspired pieces, one irresistible… | |
| Sep 30, 2026 10:01 AM | Meet Frank. One Gift, Twelve Pieces. | 36 | Meet Frank. One Gift, Twelve Pieces. 96 A handmade rattan caddy, twelve pieces inside, and… | Sep 30, 2026 10:01 AM · 36 characters. Meet Frank. One Gift, Twelve Pieces. 96 A handmade rattan caddy, twelve pieces inside, and… | |
| Sep 23, 2026 10:05 AM | Game Day's First MVP 🏈 | 23 | Game Day's First MVP 🏈 96 A knit football rattle + baby board book — the perfect kickoff… | Sep 23, 2026 10:05 AM · 23 characters. Game Day's First MVP 🏈 96 A knit football rattle + baby board book — the perfect kickoff… | |
| Sep 21, 2026 10:04 AM | The Bigger-Sibling Pajamas They'll Love | 39 | The Bigger-Sibling Pajamas They'll Love 96 NYC Print Toddler Pajamas Set — organic cotton… | Sep 21, 2026 10:04 AM · 39 characters. The Bigger-Sibling Pajamas They'll Love 96 NYC Print Toddler Pajamas Set — organic cotton… | |
| Sep 18, 2026 10:07 AM | A Little Piece of New York, Under $50 | 37 | A Little Piece of New York, Under $50 96 Hand-knit taxi + pretzel rattles — the sweetest… | Sep 18, 2026 10:07 AM · 37 characters. A Little Piece of New York, Under $50 96 Hand-knit taxi + pretzel rattles — the sweetest… | |
| Sep 16, 2026 10:06 AM | The Gift That Tucks Them In Every Night | 39 | The Gift That Tucks Them In Every Night 96 Cooler nights call for cozy layers. Our NYC… | Sep 16, 2026 10:06 AM · 39 characters. The Gift That Tucks Them In Every Night 96 Cooler nights call for cozy layers. Our NYC… | |
| Sep 14, 2026 10:04 AM | The Gift That Travels Beautifully | 33 | The Gift That Travels Beautifully 96 A hand-knit NYC taxi blanket + two rattles — soft… | Sep 14, 2026 10:04 AM · 33 characters. The Gift That Travels Beautifully 96 A hand-knit NYC taxi blanket + two rattles — soft… | |
| Sep 11, 2026 10:02 AM | A Little Hippo, a Big Smile | 27 | A Little Hippo, a Big Smile 96 Our charming Hippo Bodysuit & Bib Set — the sweetest add-on… | Sep 11, 2026 10:02 AM · 27 characters. A Little Hippo, a Big Smile 96 Our charming Hippo Bodysuit & Bib Set — the sweetest add-on… | |
| Sep 9, 2026 10:01 AM | The Brooklyn Bliss Baby Set Has Arrived | 39 | The Brooklyn Bliss Baby Set Has Arrived 96 Four handcrafted organic pieces with Brooklyn… | Sep 9, 2026 10:01 AM · 39 characters. The Brooklyn Bliss Baby Set Has Arrived 96 Four handcrafted organic pieces with Brooklyn… | |
| Sep 7, 2026 10:01 AM | Baby's First Brunch — A Labor Day Ritual | 42 | Baby's First Brunch — A Labor Day Ritual 96 The Brooklyn Brunch Romper & Rattle Set in… | Sep 7, 2026 10:01 AM · 42 characters. Baby's First Brunch — A Labor Day Ritual 96 The Brooklyn Brunch Romper & Rattle Set in… | |
| Sep 5, 2026 10:04 AM | Slower Mornings, Softer Light | 29 | Slower Mornings, Softer Light 96 The NYC Print Swaddle — for lazy Labor Day mornings… | Sep 5, 2026 10:04 AM · 29 characters. Slower Mornings, Softer Light 96 The NYC Print Swaddle — for lazy Labor Day mornings… | |
| Sep 4, 2026 10:01 AM | A Real Estella Gift — Starting at $46 | 39 | A Real Estella Gift — Starting at $46 96 Handcrafted organic cotton, heirloom quality, and… | Sep 4, 2026 10:01 AM · 39 characters. A Real Estella Gift — Starting at $46 96 Handcrafted organic cotton, heirloom quality, and… | |
| Sep 2, 2026 10:07 AM | Dress Up, Play, Read — One Gift Does It All | 45 | Dress Up, Play, Read — One Gift Does It All 96 The Little Explorers' NYC Set: a complete… | Sep 2, 2026 10:07 AM · 45 characters. Dress Up, Play, Read — One Gift Does It All 96 The Little Explorers' NYC Set: a complete… | |
| Aug 31, 2026 10:03 AM | The Whole City in One Box 🚕 | 28 | The Whole City in One Box 🚕 96 Hot dog, pretzel, apple, taxi — every NYC icon… | Aug 31, 2026 10:03 AM · 28 characters. The Whole City in One Box 🚕 96 Hot dog, pretzel, apple, taxi — every NYC icon… | |
| Aug 29, 2026 10:08 AM | The Coziest Gift for Cooling Fall Nights | 40 | The Coziest Gift for Cooling Fall Nights 96 A long romper, bib & rattle trio — designed in… | Aug 29, 2026 10:08 AM · 40 characters. The Coziest Gift for Cooling Fall Nights 96 A long romper, bib & rattle trio — designed in… | |
| Aug 28, 2026 10:08 AM | The Easiest First Gift for a New Yorker | 39 | The Easiest First Gift for a New Yorker 96 A board book, taxi rattles, and a metrocard toy… | Aug 28, 2026 10:08 AM · 39 characters. The Easiest First Gift for a New Yorker 96 A board book, taxi rattles, and a metrocard toy… | |
| Aug 26, 2026 10:07 AM | For the Baby Who's Already a Dog Person | 39 | For the Baby Who's Already a Dog Person 96 The Puppy Tails Set: organic bodysuits, rattle… | Aug 26, 2026 10:07 AM · 39 characters. For the Baby Who's Already a Dog Person 96 The Puppy Tails Set: organic bodysuits, rattle… | |
| Aug 24, 2026 10:01 AM | A New York brand's love letter to L.A. | 38 | A New York brand's love letter to L.A. 96 Palm trees, surfboards, and organic cotton — the… | Aug 24, 2026 10:01 AM · 38 characters. A New York brand's love letter to L.A. 96 Palm trees, surfboards, and organic cotton — the… | |
| Aug 21, 2026 10:06 AM | A tiny explorer deserves a keepsake 🦕 | 38 | A tiny explorer deserves a keepsake 🦕 96 Three pieces, one story: the Chicago Cutie Set… | Aug 21, 2026 10:06 AM · 38 characters. A tiny explorer deserves a keepsake 🦕 96 Three pieces, one story: the Chicago Cutie Set… | |
| Aug 19, 2026 10:03 AM | Our Flagship NYC Welcome Gift 🚕 | 32 | Our Flagship NYC Welcome Gift 🚕 96 Five handcrafted NYC rattles, an organic onesie, board… | Aug 19, 2026 10:03 AM · 32 characters. Our Flagship NYC Welcome Gift 🚕 96 Five handcrafted NYC rattles, an organic onesie, board… | |
| Aug 17, 2026 10:00 AM | A Little Love Letter to Brooklyn 💛 | 35 | A Little Love Letter to Brooklyn 💛 96 The Brooklyn Bliss Baby Set: organic cotton… | Aug 17, 2026 10:00 AM · 35 characters. A Little Love Letter to Brooklyn 💛 96 The Brooklyn Bliss Baby Set: organic cotton… | |
| Aug 14, 2026 10:08 AM | The sports he loved first — now sized for tiny hands | 54 | The sports he loved first — now sized for tiny hands 96 Three hand-knit rattles that carry… | Aug 14, 2026 10:08 AM · 54 characters. The sports he loved first — now sized for tiny hands 96 Three hand-knit rattles that carry… | |
| Aug 12, 2026 10:08 AM | Their dog was here first. Now baby is, too. | 43 | Their dog was here first. Now baby is, too. 96 Five hand-curated pieces that tie a… | Aug 12, 2026 10:08 AM · 43 characters. Their dog was here first. Now baby is, too. 96 Five hand-curated pieces that tie a… | |
| Aug 10, 2026 10:05 AM | The gift that carries a whole city inside | 41 | The gift that carries a whole city inside 96 Four hand-picked pieces that tell a New York… | Aug 10, 2026 10:05 AM · 41 characters. The gift that carries a whole city inside 96 Four hand-picked pieces that tell a New York… | |
| Aug 8, 2026 10:05 AM | A baby's first brunch — and no one ordered | 44 | A baby's first brunch — and no one ordered 96 Five organic pieces that tell the whole… | Aug 8, 2026 10:05 AM · 44 characters. A baby's first brunch — and no one ordered 96 Five organic pieces that tell the whole… | |
| Aug 7, 2026 10:00 AM | The pigeon you ignore is the one they can't stop staring at | 59 | The pigeon you ignore is the one they can't stop staring at 96 Four NYC icons adults… | Aug 7, 2026 10:00 AM · 59 characters. The pigeon you ignore is the one they can't stop staring at 96 Four NYC icons adults… | |
| Aug 5, 2026 10:00 AM | What does a baby dream before they see the city? | 48 | What does a baby dream before they see the city? 96 A sleep sack printed with taxis… | Aug 5, 2026 10:00 AM · 48 characters. What does a baby dream before they see the city? 96 A sleep sack printed with taxis… | |
| Aug 3, 2026 10:00 AM | She has never seen Brooklyn. She'll wear it anyway. | 51 | She has never seen Brooklyn. She'll wear it anyway. 96 Four hand-drawn pieces of a… | Aug 3, 2026 10:00 AM · 51 characters. She has never seen Brooklyn. She'll wear it anyway. 96 Four hand-drawn pieces of a… |
Based on 125 emails received from Mar 16 to Oct 30, 2026. Times in US Eastern. How we collect