Estella subject lines
127 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 5, 2026 10:00 AM | What does a baby dream before they see the city? | 48 | What does a baby dream before they see the city? 96 A sleep sack printed with taxis… | Aug 5, 2026 10:00 AM · 48 characters. What does a baby dream before they see the city? 96 A sleep sack printed with taxis… | |
| Aug 3, 2026 10:00 AM | She has never seen Brooklyn. She'll wear it anyway. | 51 | She has never seen Brooklyn. She'll wear it anyway. 96 Four hand-drawn pieces of a… | Aug 3, 2026 10:00 AM · 51 characters. She has never seen Brooklyn. She'll wear it anyway. 96 Four hand-drawn pieces of a… | |
| Jul 31, 2026 10:01 AM | The one NYC thing every baby reaches for | 40 | The one NYC thing every baby reaches for 96 It's yellow, hand-knit, and fits perfectly in… | Jul 31, 2026 10:01 AM · 40 characters. The one NYC thing every baby reaches for 96 It's yellow, hand-knit, and fits perfectly in… | |
| Jul 29, 2026 10:01 AM | The gift that costs more — and never gets returned | 52 | The gift that costs more — and never gets returned 96 Because the best baby gifts aren't… | Jul 29, 2026 10:01 AM · 52 characters. The gift that costs more — and never gets returned 96 Because the best baby gifts aren't… | |
| Jul 27, 2026 10:01 AM | She can't walk its streets yet | 30 | She can't walk its streets yet 96 So you read her the city instead — a book, a taxi, a… | Jul 27, 2026 10:01 AM · 30 characters. She can't walk its streets yet 96 So you read her the city instead — a book, a taxi, a… | |
| Jul 24, 2026 10:02 AM | A New York brand made a love letter to Chicago | 46 | A New York brand made a love letter to Chicago 96 Because the best baby gifts carry a… | Jul 24, 2026 10:02 AM · 46 characters. A New York brand made a love letter to Chicago 96 Because the best baby gifts carry a… | |
| Jul 22, 2026 10:01 AM | Her first tour of NYC (before she can walk) | 43 | Her first tour of NYC (before she can walk) 96 Two outfits, two rattles, a bib, and a… | Jul 22, 2026 10:01 AM · 43 characters. Her first tour of NYC (before she can walk) 96 Two outfits, two rattles, a bib, and a… | |
| Jul 20, 2026 10:02 AM | A pigeon? For a baby gift? (Hear us out.) | 41 | A pigeon? For a baby gift? (Hear us out.) 96 It's the most New York love story in a gift… | Jul 20, 2026 10:02 AM · 41 characters. A pigeon? For a baby gift? (Hear us out.) 96 It's the most New York love story in a gift… | |
| Jul 18, 2026 10:02 AM | For the baby who already loves dogs 🐶 | 38 | For the baby who already loves dogs 🐶 96 A cheerful romper + rattle duo in soft organic… | Jul 18, 2026 10:02 AM · 38 characters. For the baby who already loves dogs 🐶 96 A cheerful romper + rattle duo in soft organic… | |
| Jul 17, 2026 10:01 AM | This gift won't fit by September. This one will. | 48 | This gift won't fit by September. This one will. 96 Single outfits get outgrown in weeks… | Jul 17, 2026 10:01 AM · 48 characters. This gift won't fit by September. This one will. 96 Single outfits get outgrown in weeks… | |
| Jul 15, 2026 10:00 AM | The Baby Shower Gift They'll Actually Keep | 42 | The Baby Shower Gift They'll Actually Keep 96 Heirloom-quality organic cotton sets… | Jul 15, 2026 10:00 AM · 42 characters. The Baby Shower Gift They'll Actually Keep 96 Heirloom-quality organic cotton sets… | |
| Jul 13, 2026 10:01 AM | The NYC gifts you were eyeing ✨ | 32 | The NYC gifts you were eyeing ✨ 96 Handcrafted organic cotton gift sets — for the littlest… | Jul 13, 2026 10:01 AM · 32 characters. The NYC gifts you were eyeing ✨ 96 Handcrafted organic cotton gift sets — for the littlest… | |
| Jul 10, 2026 10:02 AM | Every stitch tells a New York story | 35 | Every stitch tells a New York story 96 Meet illustrator Nathaniel Russell — and the 6… | Jul 10, 2026 10:02 AM · 35 characters. Every stitch tells a New York story 96 Meet illustrator Nathaniel Russell — and the 6… | |
| Jul 8, 2026 10:01 AM | Summer in the City: NYC Baby Gifts Right Now | 44 | Summer in the City: NYC Baby Gifts Right Now 96 Organic cotton essentials and signature… | Jul 8, 2026 10:01 AM · 44 characters. Summer in the City: NYC Baby Gifts Right Now 96 Organic cotton essentials and signature… | |
| Jul 7, 2026 10:00 AM | Winter clothes… for a summer baby? | 36 | Winter clothes… for a summer baby? 96 The smartest gift for a July newborn isn't what you… | Jul 7, 2026 10:00 AM · 36 characters. Winter clothes… for a summer baby? 96 The smartest gift for a July newborn isn't what you… | |
| Jul 4, 2026 10:02 AM | Last Chance: 20% Off NYC Baby Gifts 🗽 | 38 | Last Chance: 20% Off NYC Baby Gifts 🗽 96 Code JULY4NYC expires tonight — celebrate with… | Jul 4, 2026 10:02 AM · 38 characters. Last Chance: 20% Off NYC Baby Gifts 🗽 96 Code JULY4NYC expires tonight — celebrate with… | |
| Jul 2, 2026 10:02 AM | For the Littlest New Yorker This July 4th 🗽 | 44 | For the Littlest New Yorker This July 4th 🗽 96 20% off signature NYC baby gifts with code… | Jul 2, 2026 10:02 AM · 44 characters. For the Littlest New Yorker This July 4th 🗽 96 20% off signature NYC baby gifts with code… | |
| Jun 30, 2026 10:01 AM | 🗽 20% Off Select NYC Collection — July 4th | 44 | 🗽 20% Off Select NYC Collection — July 4th 96 Four iconic gift sets, limited-time… | Jun 30, 2026 10:01 AM · 44 characters. 🗽 20% Off Select NYC Collection — July 4th 96 Four iconic gift sets, limited-time… | |
| Jun 27, 2026 10:00 AM | City-Inspired Sets — 25% Off for 48 Hours ☀️ | 45 | City-Inspired Sets — 25% Off for 48 Hours ☀️ 96 L.A. sunshine meets Chicago charm. Save on… | Jun 27, 2026 10:00 AM · 45 characters. City-Inspired Sets — 25% Off for 48 Hours ☀️ 96 L.A. sunshine meets Chicago charm. Save on… | |
| Jun 25, 2026 10:02 AM | A Little Safari of Softness 🦁 | 30 | A Little Safari of Softness 🦁 96 Four handcrafted organic animal rattles — the gift… | Jun 25, 2026 10:02 AM · 30 characters. A Little Safari of Softness 🦁 96 Four handcrafted organic animal rattles — the gift… | |
| Jun 24, 2026 10:02 AM | The Find: One Gift Set, Pure New York | 37 | The Find: One Gift Set, Pure New York 96 Our signature "Baby Loves NY" Set — rattles… | Jun 24, 2026 10:02 AM · 37 characters. The Find: One Gift Set, Pure New York 96 Our signature "Baby Loves NY" Set — rattles… | |
| Jun 23, 2026 10:02 AM | A Pigeon Walks Into a Baby Gift… 🐦 | 35 | A Pigeon Walks Into a Baby Gift… 🐦 96 Meet the Pigeon in the City Baby Set — the most… | Jun 23, 2026 10:02 AM · 35 characters. A Pigeon Walks Into a Baby Gift… 🐦 96 Meet the Pigeon in the City Baby Set — the most… | |
| Jun 20, 2026 10:02 AM | 25% Off Our NYC Collection — 48 Hours Only | 44 | 25% Off Our NYC Collection — 48 Hours Only 96 Four handcrafted gift sets for the littlest… | Jun 20, 2026 10:02 AM · 44 characters. 25% Off Our NYC Collection — 48 Hours Only 96 Four handcrafted gift sets for the littlest… | |
| Jun 18, 2026 10:02 AM | The Occasion: Father's Day Gifting 🎁 | 37 | The Occasion: Father's Day Gifting 🎁 96 An elevated NYC baby gift basket for the new dad… | Jun 18, 2026 10:02 AM · 37 characters. The Occasion: Father's Day Gifting 🎁 96 An elevated NYC baby gift basket for the new dad… | |
| Jun 17, 2026 10:00 AM | Good Things Come in Little Packages | 35 | Good Things Come in Little Packages 96 NYC-inspired gifts for the littlest explorers… | Jun 17, 2026 10:00 AM · 35 characters. Good Things Come in Little Packages 96 NYC-inspired gifts for the littlest explorers… | |
| Jun 16, 2026 10:00 AM | Made to Be Loved: The Puppy Tails Set | 37 | Made to Be Loved: The Puppy Tails Set 96 A dog-themed gift set that's soft, organic, and… | Jun 16, 2026 10:00 AM · 37 characters. Made to Be Loved: The Puppy Tails Set 96 A dog-themed gift set that's soft, organic, and… | |
| Jun 13, 2026 10:03 AM | 25% Off NYC Gift Sets — 48 Hours Only | 39 | 25% Off NYC Gift Sets — 48 Hours Only 96 Four handcrafted organic gift sets at their best… | Jun 13, 2026 10:03 AM · 39 characters. 25% Off NYC Gift Sets — 48 Hours Only 96 Four handcrafted organic gift sets at their best… | |
| Jun 11, 2026 4:01 PM | Designed for Play: The NYC Taxi Set 🚕 | 38 | Designed for Play: The NYC Taxi Set 🚕 96 A four-piece organic cotton set that's charming… | Jun 11, 2026 4:01 PM · 38 characters. Designed for Play: The NYC Taxi Set 🚕 96 A four-piece organic cotton set that's charming… | |
| Jun 10, 2026 2:30 PM | The Perfect Welcome Gift for a New Yorker | 41 | The Perfect Welcome Gift for a New Yorker 96 Beautifully boxed, organic, and unmistakably… | Jun 10, 2026 2:30 PM · 41 characters. The Perfect Welcome Gift for a New Yorker 96 Beautifully boxed, organic, and unmistakably… | |
| Jun 9, 2026 2:01 PM | The Find: NYC Embroidered Gift Set | 34 | The Find: NYC Embroidered Gift Set 96 An heirloom-quality NYC baby gift they'll never… | Jun 9, 2026 2:01 PM · 34 characters. The Find: NYC Embroidered Gift Set 96 An heirloom-quality NYC baby gift they'll never… | |
| Jun 8, 2026 9:00 PM | Made to Be Loved | 16 | Made to Be Loved Made to be loved The Little Things They Reach For First One day, it is… | Jun 8, 2026 9:00 PM · 16 characters. Made to Be Loved Made to be loved The Little Things They Reach For First One day, it is… | |
| Jun 3, 2026 8:00 PM | The Smallest New Yorkers Start Here | 35 | The Smallest New Yorkers Start Here 96 Dress them in the city they'll grow up loving… | Jun 3, 2026 8:00 PM · 35 characters. The Smallest New Yorkers Start Here 96 Dress them in the city they'll grow up loving… | |
| Jun 2, 2026 2:01 PM | The one gift you won't second-guess | 35 | The one gift you won't second-guess 96 Nine organic pieces. One beautiful box. The whole… | Jun 2, 2026 2:01 PM · 35 characters. The one gift you won't second-guess 96 Nine organic pieces. One beautiful box. The whole… | |
| Jun 1, 2026 2:00 PM | A Is for Avenue. T Is for Taxi. 🚕 | 34 | A Is for Avenue. T Is for Taxi. 🚕 96 The NYC ABCs Baby Set — because babies know the city… | Jun 1, 2026 2:00 PM · 34 characters. A Is for Avenue. T Is for Taxi. 🚕 96 The NYC ABCs Baby Set — because babies know the city… | |
| May 29, 2026 9:00 PM | The tiny things that stay with us | 33 | The tiny things that stay with us 96 25% off handcrafted gifts that become part of their… | May 29, 2026 9:00 PM · 33 characters. The tiny things that stay with us 96 25% off handcrafted gifts that become part of their… | |
| May 28, 2026 4:01 PM | Made to Be Loved, Long Before It Fits | 37 | Made to Be Loved, Long Before It Fits 96 The most thoughtful gifts aren't chosen for right… | May 28, 2026 4:01 PM · 37 characters. Made to Be Loved, Long Before It Fits 96 The most thoughtful gifts aren't chosen for right… | |
| May 27, 2026 10:01 AM | New Bundle Alert: Brooklyn Baby Bodysuits | 41 | New Bundle Alert: Brooklyn Baby Bodysuits 96 Only a few sizes left in this selling-fast… | May 27, 2026 10:01 AM · 41 characters. New Bundle Alert: Brooklyn Baby Bodysuits 96 Only a few sizes left in this selling-fast… | |
| May 26, 2026 3:00 PM | A Tiny Piece of the City, Gift-Wrapped | 38 | A Tiny Piece of the City, Gift-Wrapped 96 The NYC Print Romper & Rattle Set: for the… | May 26, 2026 3:00 PM · 38 characters. A Tiny Piece of the City, Gift-Wrapped 96 The NYC Print Romper & Rattle Set: for the… | |
| May 22, 2026 11:30 AM | A Little NYC Love — 24% Off This Weekend | 42 | A Little NYC Love — 24% Off This Weekend 96 Our taxi collection is on sale for 48 hours… | May 22, 2026 11:30 AM · 42 characters. A Little NYC Love — 24% Off This Weekend 96 Our taxi collection is on sale for 48 hours… | |
| May 21, 2026 1:01 PM | His Littlest Fan's First Game Day Gift | 38 | His Littlest Fan's First Game Day Gift 96 Organic sports rattles handcrafted for the dad… | May 21, 2026 1:01 PM · 38 characters. His Littlest Fan's First Game Day Gift 96 Organic sports rattles handcrafted for the dad… | |
| May 20, 2026 10:30 AM | Prepare for Brunch This Weekend 🥂 | 34 | Prepare for Brunch This Weekend 🥂 96 Our new brunch-inspired gift sets are here… | May 20, 2026 10:30 AM · 34 characters. Prepare for Brunch This Weekend 🥂 96 Our new brunch-inspired gift sets are here… | |
| May 19, 2026 4:30 PM | The baby gift that takes 4 hours to make. | 41 | The baby gift that takes 4 hours to make. 96 Every piece hand-knit. One basket. The whole… | May 19, 2026 4:30 PM · 41 characters. The baby gift that takes 4 hours to make. 96 Every piece hand-knit. One basket. The whole… | |
| May 18, 2026 12:02 PM | The set that started it all — back in the spotlight. | 54 | The set that started it all — back in the spotlight. 96 NYC onesie, iconic taxi rattle… | May 18, 2026 12:02 PM · 54 characters. The set that started it all — back in the spotlight. 96 NYC onesie, iconic taxi rattle… | |
| May 15, 2026 10:30 AM | Friday morning just got cuter — $55 today | 43 | Friday morning just got cuter — $55 today 96 Brooklyn Brunch Romper & Rattle Set: 25% off… | May 15, 2026 10:30 AM · 43 characters. Friday morning just got cuter — $55 today 96 Brooklyn Brunch Romper & Rattle Set: 25% off… | |
| May 12, 2026 5:00 PM | The dog was here first 🐾 | 25 | The dog was here first 🐾 96 The Cuddle Me Gift Set: for babies joining a household that… | May 12, 2026 5:00 PM · 25 characters. The dog was here first 🐾 96 The Cuddle Me Gift Set: for babies joining a household that… | |
| May 11, 2026 5:30 PM | The Gift Every New Yorker Gives | 31 | The Gift Every New Yorker Gives 96 Nine pieces of organic New York charm, beautifully… | May 11, 2026 5:30 PM · 31 characters. The Gift Every New Yorker Gives 96 Nine pieces of organic New York charm, beautifully… | |
| May 10, 2026 10:03 AM | The May Babies Gift Guide 🌿 | 28 | The May Babies Gift Guide 🌿 96 A present that quietly says: your new life has begun, and… | May 10, 2026 10:03 AM · 28 characters. The May Babies Gift Guide 🌿 96 A present that quietly says: your new life has begun, and… | |
| May 8, 2026 10:00 AM | Bold little gifts for the girls we already believe in | 53 | Bold little gifts for the girls we already believe in 96 Friday sale: Dream Big Gift Set… | May 8, 2026 10:00 AM · 53 characters. Bold little gifts for the girls we already believe in 96 Friday sale: Dream Big Gift Set… | |
| May 6, 2026 5:30 PM | Important Customer Notice: Fake Websites Impersonating Estella | 62 | Please be aware of fraudulent websites impersonating Estella | May 6, 2026 5:30 PM · 62 characters. Please be aware of fraudulent websites impersonating Estella | |
| May 4, 2026 4:30 PM | Our Bestselling NYC Taxi Gift Set 🚕 | 36 | Our Bestselling NYC Taxi Gift Set 🚕 96 Welcome to the city, little one. The gift set… | May 4, 2026 4:30 PM · 36 characters. Our Bestselling NYC Taxi Gift Set 🚕 96 Welcome to the city, little one. The gift set… |
Based on 127 emails received from Mar 16 to Nov 4, 2026. Times in US Eastern. How we collect