Esther & Co. subject lines
157 subject lines averaging 26 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Sep 3, 2026 5:01 PM | New In: The Pretty Edit | 23 | Polka dots, puff sleeves, and all the softest details | Sep 3, 2026 5:01 PM · 23 characters. Polka dots, puff sleeves, and all the softest details | |
| Sep 2, 2026 5:01 PM | Midday, main character energy | 29 | Dresses made for sunshine, skylines and long lunches | Sep 2, 2026 5:01 PM · 29 characters. Dresses made for sunshine, skylines and long lunches | |
| Sep 1, 2026 7:46 PM | Need a hand? 🤝 | 14 | Everything you need to shop with confidence. | Sep 1, 2026 7:46 PM · 14 characters. Everything you need to shop with confidence. | |
| Aug 31, 2026 10:55 PM | You were admiring this earlier 😍 | 32 | We've saved the style that caught your eye | Aug 31, 2026 10:55 PM · 32 characters. We've saved the style that caught your eye | |
| Aug 31, 2026 7:50 PM | Your best-dressed era starts here | 33 | Preview text: The dresses made to steal the spotlight (respectfully) | Aug 31, 2026 7:50 PM · 33 characters. Preview text: The dresses made to steal the spotlight (respectfully) | |
| Aug 30, 2026 7:46 PM | Need a hand? 🤝 | 14 | Everything you need to shop with confidence. | Aug 30, 2026 7:46 PM · 14 characters. Everything you need to shop with confidence. | |
| Aug 29, 2026 10:36 PM | You were admiring this earlier 😍 | 32 | We've saved the style that caught your eye | Aug 29, 2026 10:36 PM · 32 characters. We've saved the style that caught your eye | |
| Aug 29, 2026 5:00 PM | Dresses Made for a Sunny Escape ☀️ | 33 | Gorgeous styles for beach days, cocktails & everywhere the sunshine takes you. | Aug 29, 2026 5:00 PM · 33 characters. Gorgeous styles for beach days, cocktails & everywhere the sunshine takes you. | |
| Aug 27, 2026 5:01 PM | Subject: Consider This Your Invitation 💌 | 40 | Preview: Gorgeous dresses made for weddings, parties & every special moment. | Aug 27, 2026 5:01 PM · 40 characters. Preview: Gorgeous dresses made for weddings, parties & every special moment. | |
| Aug 26, 2026 5:00 PM | Subject: Colour Pop 🍭 Candy Tones Are Here | 42 | Preview: A softer take on colour — think spun sugar, sherbet, and soft pink hues. | Aug 26, 2026 5:00 PM · 42 characters. Preview: A softer take on colour — think spun sugar, sherbet, and soft pink hues. | |
| Aug 24, 2026 5:00 PM | Our sweetest sellers, back for seconds | 38 | The dresses too good to sit in your cart | Aug 24, 2026 5:00 PM · 38 characters. The dresses too good to sit in your cart | |
| Aug 22, 2026 5:00 PM | Golden hour, gorgeous dresses 🌾 | 31 | The dresses made for long lunches and longer sunsets | Aug 22, 2026 5:00 PM · 31 characters. The dresses made for long lunches and longer sunsets | |
| Aug 20, 2026 5:01 PM | Zest Up Your Wardrobe | 21 | Sunshine brights just landed — shop new arrivals. | Aug 20, 2026 5:01 PM · 21 characters. Sunshine brights just landed — shop new arrivals. | |
| Aug 19, 2026 5:00 PM | New In: Sun-Warmed Neutrals | 27 | Beige, clay pink and everything effortless. | Aug 19, 2026 5:00 PM · 27 characters. Beige, clay pink and everything effortless. | |
| Aug 17, 2026 5:00 PM | Currently craving: Cocoa 🤎 | 26 | The new-season neutral we can’t get enough of. | Aug 17, 2026 5:00 PM · 26 characters. The new-season neutral we can’t get enough of. | |
| Aug 15, 2026 5:00 PM | Love at first try | 17 | Meet the styles becoming instant favourites. | Aug 15, 2026 5:00 PM · 17 characters. Meet the styles becoming instant favourites. | |
| Aug 13, 2026 5:01 PM | The Black & White Edit | 22 | The ultimate dress code. | Aug 13, 2026 5:01 PM · 22 characters. The ultimate dress code. | |
| Aug 12, 2026 5:01 PM | Street, But Make It Chic | 24 | Elevated everyday dressing starts here. | Aug 12, 2026 5:01 PM · 24 characters. Elevated everyday dressing starts here. | |
| Aug 10, 2026 5:01 PM | Life's sweeter in a pretty dress | 32 | Just add your bestie 💛 | Aug 10, 2026 5:01 PM · 32 characters. Just add your bestie 💛 | |
| Aug 6, 2026 5:00 PM | ✈️ This Is Your Sign to Book That Girls Trip | 43 | We've got your holiday wardrobe covered. | Aug 6, 2026 5:00 PM · 43 characters. We've got your holiday wardrobe covered. | |
| Aug 5, 2026 5:02 PM | Enter Your Goddess Era ✨ | 24 | Soft, romantic pieces you'll reach for again and again. | Aug 5, 2026 5:02 PM · 24 characters. Soft, romantic pieces you'll reach for again and again. | |
| Aug 3, 2026 5:00 PM | The Romance Edit | 16 | Soft, feminine styles you'll fall in love with. | Aug 3, 2026 5:00 PM · 16 characters. Soft, feminine styles you'll fall in love with. | |
| Aug 1, 2026 5:00 PM | The Season Ahead Starts Here | 28 | Discover soft layers, elevated essentials and fresh new arrivals. | Aug 1, 2026 5:00 PM · 28 characters. Discover soft layers, elevated essentials and fresh new arrivals. | |
| Jul 30, 2026 7:47 PM | Need a hand? 🤝 | 14 | Everything you need to shop with confidence. | Jul 30, 2026 7:47 PM · 14 characters. Everything you need to shop with confidence. | |
| Jul 30, 2026 5:01 PM | Wear Now. Love Forever. | 23 | Beautiful wardrobe staples designed to take you through every season. | Jul 30, 2026 5:01 PM · 23 characters. Beautiful wardrobe staples designed to take you through every season. | |
| Jul 29, 2026 2:55 PM | You were admiring this earlier 😍 | 32 | We've saved the style that caught your eye | Jul 29, 2026 2:55 PM · 32 characters. We've saved the style that caught your eye | |
| Jul 27, 2026 5:00 PM | ✨ Your favourite dress is back | 30 | Shop our best-selling Balayage dress now. | Jul 27, 2026 5:00 PM · 30 characters. Shop our best-selling Balayage dress now. | |
| Jul 25, 2026 5:00 PM | Golden Hour Starts Here ✨ | 25 | Effortless pieces in the season's most flattering sun-kissed shades. | Jul 25, 2026 5:00 PM · 25 characters. Effortless pieces in the season's most flattering sun-kissed shades. | |
| Jul 23, 2026 5:01 PM | The Dresses Everyone's Talking About | 36 | Flattering fits. Effortless style. Endless compliments. | Jul 23, 2026 5:01 PM · 36 characters. Flattering fits. Effortless style. Endless compliments. | |
| Jul 22, 2026 5:00 PM | One Iconic Dress. Endless Ways To Wear It. | 42 | Find your perfect colour... | Jul 22, 2026 5:00 PM · 42 characters. Find your perfect colour... | |
| Jul 20, 2026 5:00 PM | Crushing on Sorbet Tones 🍋 | 26 | Fresh, soft hues you'll wear on repeat. | Jul 20, 2026 5:00 PM · 26 characters. Fresh, soft hues you'll wear on repeat. | |
| Jul 18, 2026 5:00 PM | New styles just landed ✨ | 24 | Fresh dresses, knits and everyday essentials have landed. | Jul 18, 2026 5:00 PM · 24 characters. Fresh dresses, knits and everyday essentials have landed. | |
| Jul 16, 2026 5:00 PM | Best sellers for a reason | 25 | Loved by thousands. Worn on repeat. | Jul 16, 2026 5:00 PM · 25 characters. Loved by thousands. Worn on repeat. | |
| Jul 15, 2026 5:00 PM | Our Most-Wanted Dresses | 23 | Best-selling styles are back in the spotlight | Jul 15, 2026 5:00 PM · 23 characters. Best-selling styles are back in the spotlight | |
| Jul 13, 2026 5:00 PM | Winter event dress drop | 23 | RSVP yes! | Jul 13, 2026 5:00 PM · 23 characters. RSVP yes! | |
| Jul 11, 2026 5:00 PM | You missed her once. Don't miss her again. | 42 | The Hadi Knit is back in stock — limited quantities. | Jul 11, 2026 5:00 PM · 42 characters. The Hadi Knit is back in stock — limited quantities. | |
| Jul 9, 2026 5:00 PM | Crème caramel, but make it fashion 🤎 | 36 | The sweetest new arrivals just landed. | Jul 9, 2026 5:00 PM · 36 characters. The sweetest new arrivals just landed. | |
| Jul 8, 2026 5:00 PM | Trend Alert: Everyone's Wearing This! 🌟 | 39 | The winter pieces disappearing fastest. 🛒 | Jul 8, 2026 5:00 PM · 39 characters. The winter pieces disappearing fastest. 🛒 | |
| Jul 6, 2026 5:00 PM | We found your winter uniform | 28 | These pieces = endless outfit possibilities. | Jul 6, 2026 5:00 PM · 28 characters. These pieces = endless outfit possibilities. | |
| Jul 4, 2026 5:00 PM | They sold out. They're back. | 28 | Your favourites have finally returned. | Jul 4, 2026 5:00 PM · 28 characters. Your favourites have finally returned. | |
| Jul 2, 2026 5:00 PM | Not all cardigans are created equal ✨ | 37 | This one's about to become your favourite. | Jul 2, 2026 5:00 PM · 37 characters. This one's about to become your favourite. | |
| Jul 1, 2026 5:00 PM | How are all the stylish women dressing right now? | 49 | We found the answer. | Jul 1, 2026 5:00 PM · 49 characters. We found the answer. | |
| Jun 29, 2026 5:00 PM | Soft layers only ☁️ | 18 | Winter dressing never felt this good. | Jun 29, 2026 5:00 PM · 18 characters. Winter dressing never felt this good. | |
| Jun 27, 2026 5:00 PM | Rich girl winter 🤎 | 18 | Without the rich girl price tag. | Jun 27, 2026 5:00 PM · 18 characters. Without the rich girl price tag. | |
| Jun 25, 2026 5:00 PM | Subject: One jacket. Endless compliments. | 41 | Preview: The easiest way to elevate every outfit. | Jun 25, 2026 5:00 PM · 41 characters. Preview: The easiest way to elevate every outfit. | |
| Jun 24, 2026 5:00 PM | You'll wear these more than you think | 37 | Investment pieces that earn their keep. | Jun 24, 2026 5:00 PM · 37 characters. Investment pieces that earn their keep. | |
| Jun 22, 2026 7:45 PM | Need a hand? 🤝 | 14 | Everything you need to shop with confidence. | Jun 22, 2026 7:45 PM · 14 characters. Everything you need to shop with confidence. | |
| Jun 22, 2026 5:00 PM | Subject: So brand NEW! | 22 | Soft knits, elevated dresses, instant outfit wins 🤎 | Jun 22, 2026 5:00 PM · 22 characters. Soft knits, elevated dresses, instant outfit wins 🤎 | |
| Jun 21, 2026 5:47 PM | You were admiring this earlier 😍 | 32 | We've saved the style that caught your eye | Jun 21, 2026 5:47 PM · 32 characters. We've saved the style that caught your eye | |
| Jun 20, 2026 5:00 PM | Pretty sure you need this knit 💕 | 32 | Soft textures, beautiful colours and instant outfit wins. | Jun 20, 2026 5:00 PM · 32 characters. Soft textures, beautiful colours and instant outfit wins. |
Based on 157 emails received from Mar 16 to Nov 7, 2026. Times in US Eastern. How we collect