Esther & Co. subject lines
157 subject lines averaging 26 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Jun 18, 2026 5:00 PM | It's giving chic. | 17 | New arrivals that make getting dressed easy. | Jun 18, 2026 5:00 PM · 17 characters. New arrivals that make getting dressed easy. | |
| Jun 17, 2026 5:00 PM | EOFY is here! | 13 | Selected styles, serious savings. | Jun 17, 2026 5:00 PM · 13 characters. Selected styles, serious savings. | |
| Jun 15, 2026 5:00 PM | Stop scrolling. These are new 👀 | 31 | Fresh winter arrivals just landed. | Jun 15, 2026 5:00 PM · 31 characters. Fresh winter arrivals just landed. | |
| Jun 13, 2026 5:00 PM | This is what everyone’s wearing | 31 | Winter edition. | Jun 13, 2026 5:00 PM · 31 characters. Winter edition. | |
| Jun 11, 2026 5:00 PM | Your Winter Glow-Up Starts Here | 31 | New arrivals. New mood. New obsession. | Jun 11, 2026 5:00 PM · 31 characters. New arrivals. New mood. New obsession. | |
| Jun 10, 2026 5:00 PM | Feeling Pretty In Pink 💗 | 24 | These new arrivals are stealing attention. | Jun 10, 2026 5:00 PM · 24 characters. These new arrivals are stealing attention. | |
| Jun 8, 2026 5:00 PM | Worth the wait | 14 | Best sellers are FINALLY back | Jun 8, 2026 5:00 PM · 14 characters. Best sellers are FINALLY back | |
| Jun 6, 2026 5:00 PM | 🚨 NEW ARRIVALS ALERT 🚨 | 22 | Your next favourites just landed. | Jun 6, 2026 5:00 PM · 22 characters. Your next favourites just landed. | |
| Jun 4, 2026 5:00 PM | Red hot winter styles ❤️ | 23 | The colour making winter look better | Jun 4, 2026 5:00 PM · 23 characters. The colour making winter look better | |
| Jun 3, 2026 5:00 PM | The winter dress edit is here ❄️ | 31 | From cosy layers 🍵 to tropical escapes 🍹 | Jun 3, 2026 5:00 PM · 31 characters. From cosy layers 🍵 to tropical escapes 🍹 | |
| Jun 1, 2026 5:00 PM | Hot chocolate, anyone? ☕ | 24 | Spoiler: we mean knitwear | Jun 1, 2026 5:00 PM · 24 characters. Spoiler: we mean knitwear | |
| May 30, 2026 5:00 PM | This could be our best knitwear ever | 36 | And we don’t say that lightly | May 30, 2026 5:00 PM · 36 characters. And we don’t say that lightly | |
| May 28, 2026 5:00 PM | Our best-selling knits are back | 31 | The styles everyone keeps buying | May 28, 2026 5:00 PM · 31 characters. The styles everyone keeps buying | |
| May 27, 2026 5:00 PM | All NEW Stripes! | 16 | And these styles are too good to miss | May 27, 2026 5:00 PM · 16 characters. And these styles are too good to miss | |
| May 25, 2026 5:00 PM | The “where did you get that?” knit | 34 | The floral knit is here 🌸 | May 25, 2026 5:00 PM · 34 characters. The floral knit is here 🌸 | |
| May 23, 2026 5:00 PM | NEW! NEW! NEW! | 14 | The freshest arrivals just landed | May 23, 2026 5:00 PM · 14 characters. The freshest arrivals just landed | |
| May 21, 2026 5:00 PM | New colour alert 🚨 | 18 | And yes, it’s the Colline Cardi | May 21, 2026 5:00 PM · 18 characters. And yes, it’s the Colline Cardi | |
| May 20, 2026 5:00 PM | The Black Edit just dropped | 27 | The easiest way to look chic | May 20, 2026 5:00 PM · 27 characters. The easiest way to look chic | |
| May 18, 2026 7:45 PM | Need a hand? 🤝 | 14 | Everything you need to shop with confidence. | May 18, 2026 7:45 PM · 14 characters. Everything you need to shop with confidence. | |
| May 18, 2026 5:01 PM | Fresh styles just dropped | 25 | Your wardrobe’s about to look very good | May 18, 2026 5:01 PM · 25 characters. Your wardrobe’s about to look very good | |
| May 18, 2026 5:18 AM | You were admiring this earlier 😍 | 32 | We've saved the style that caught your eye | May 18, 2026 5:18 AM · 32 characters. We've saved the style that caught your eye | |
| May 16, 2026 5:00 PM | They’re back 👀 | 14 | The sell-out styles return | May 16, 2026 5:00 PM · 14 characters. The sell-out styles return | |
| May 14, 2026 5:00 PM | this would look so good on you | 30 | The “where did you get that?” pieces | May 14, 2026 5:00 PM · 30 characters. The “where did you get that?” pieces | |
| May 13, 2026 5:00 PM | Layer Up | 8 | Soft knits. Chic jackets. Endless outfit options. | May 13, 2026 5:00 PM · 8 characters. Soft knits. Chic jackets. Endless outfit options. | |
| May 11, 2026 5:00 PM | New dresses just dropped | 24 | Throw on. Walk out. Done. | May 11, 2026 5:00 PM · 24 characters. Throw on. Walk out. Done. | |
| May 9, 2026 5:00 PM | Happy Mother’s Day 🤍 | 20 | Today feels a little more personal. | May 9, 2026 5:00 PM · 20 characters. Today feels a little more personal. | |
| May 7, 2026 5:01 PM | New knitwear just dropped | 25 | The pieces you’ll wear on repeat | May 7, 2026 5:01 PM · 25 characters. The pieces you’ll wear on repeat | |
| May 6, 2026 5:01 PM | New! the shades we’re obsessed with | 37 | This colour combo just works | May 6, 2026 5:01 PM · 37 characters. This colour combo just works | |
| May 4, 2026 8:18 PM | The Way She Loves | 17 | It’s in everything she does, without saying a word | May 4, 2026 8:18 PM · 17 characters. It’s in everything she does, without saying a word | |
| May 2, 2026 5:00 PM | Guess what just got restocked! | 30 | The styles everyone wanted! | May 2, 2026 5:00 PM · 30 characters. The styles everyone wanted! | |
| Apr 30, 2026 5:00 PM | For everything she gave you | 27 | Including really good taste | Apr 30, 2026 5:00 PM · 27 characters. Including really good taste | |
| Apr 29, 2026 5:00 PM | This is your sign to book it | 28 | And here’s what to wear | Apr 29, 2026 5:00 PM · 28 characters. And here’s what to wear | |
| Apr 27, 2026 5:00 PM | For Her, With Love | 18 | Our most thoughtful Mother’s Day edit yet | Apr 27, 2026 5:00 PM · 18 characters. Our most thoughtful Mother’s Day edit yet | |
| Apr 25, 2026 5:00 PM | You’re about to get asked where it’s from | 41 | A Lot | Apr 25, 2026 5:00 PM · 41 characters. A Lot | |
| Apr 23, 2026 5:00 PM | Green is having a moment | 24 | The pieces (and the recipe) we're obsessed with right now | Apr 23, 2026 5:00 PM · 24 characters. The pieces (and the recipe) we're obsessed with right now | |
| Apr 22, 2026 5:01 PM | Just Dropped: New Knitwear | 26 | Fresh layers for the season ahead. | Apr 22, 2026 5:01 PM · 26 characters. Fresh layers for the season ahead. | |
| Apr 20, 2026 5:00 PM | Obsessed is an understatement | 29 | Wait Until You See These Colours | Apr 20, 2026 5:00 PM · 29 characters. Wait Until You See These Colours | |
| Apr 19, 2026 7:17 PM | Your Favourites, Restocked | 26 | Blink and they’ll be gone (again) | Apr 19, 2026 7:17 PM · 26 characters. Blink and they’ll be gone (again) | |
| Apr 16, 2026 7:45 PM | Need a hand? 🤝 | 14 | Everything you need to shop with confidence. | Apr 16, 2026 7:45 PM · 14 characters. Everything you need to shop with confidence. | |
| Apr 16, 2026 5:00 PM | Do you have it in black? | 24 | Obviously. It's the black edit. | Apr 16, 2026 5:00 PM · 24 characters. Obviously. It's the black edit. | |
| Apr 13, 2026 5:01 PM | This Palette Always Looks Expensive | 35 | Your New Go-To: Navy & Cream | Apr 13, 2026 5:01 PM · 35 characters. Your New Go-To: Navy & Cream | |
| Apr 11, 2026 5:00 PM | Autumn Essentials Are Here 🍂 | 28 | Soft knits, warm tones and the styles you'll live in this season. | Apr 11, 2026 5:00 PM · 28 characters. Soft knits, warm tones and the styles you'll live in this season. | |
| Apr 9, 2026 5:01 PM | A Softer Side of Autumn 🍂 | 25 | Sage, cinnamon, coffee & cream—your new palette. | Apr 9, 2026 5:01 PM · 25 characters. Sage, cinnamon, coffee & cream—your new palette. | |
| Apr 8, 2026 5:01 PM | The Carrie Effect | 17 | Then. Now. Always iconic. | Apr 8, 2026 5:01 PM · 17 characters. Then. Now. Always iconic. | |
| Apr 6, 2026 5:00 PM | It’s Back: The Dorine Cardi | 27 | Your all-time favourite has returned. | Apr 6, 2026 5:00 PM · 27 characters. Your all-time favourite has returned. | |
| Apr 4, 2026 5:00 PM | They’re Back (And Better Than Ever) | 35 | Your most-loved styles have returned. | Apr 4, 2026 5:00 PM · 35 characters. Your most-loved styles have returned. | |
| Apr 2, 2026 4:00 PM | This Is What Everyone’s Wearing | 31 | And it’s easier than you think. | Apr 2, 2026 4:00 PM · 31 characters. And it’s easier than you think. | |
| Apr 1, 2026 4:00 PM | Brrr…ing On Winter ❄️ | 20 | A feminine guide to cold-weather dressing. | Apr 1, 2026 4:00 PM · 20 characters. A feminine guide to cold-weather dressing. | |
| Mar 30, 2026 4:00 PM | Off-Duty Model Energy | 21 | Recreate Gigi’s effortless cool. | Mar 30, 2026 4:00 PM · 21 characters. Recreate Gigi’s effortless cool. | |
| Mar 28, 2026 4:00 PM | Just Dropped: The Fireplace Coat | 32 | Your new winter layer has arrived. | Mar 28, 2026 4:00 PM · 32 characters. Your new winter layer has arrived. |
Based on 157 emails received from Mar 16 to Nov 7, 2026. Times in US Eastern. How we collect