30-60% off everything + THE coats of the season

Use this example
- Subject
- 30-60% off everything + THE coats of the season
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Fri Oct 10, 2025, 8:05 PM ET
- Size
- 153 KB
- Images
- 52
- Links
- 55, 1 of them buttons
- Subject length
- 47 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 47 characters; its average is 44.
Sent just before and after
| Oct 12, 2025 11:00 AM | $29+ Style Steals = Big Fall Haul | |
| Oct 11, 2025 7:54 PM | 30-60% off everything—even our *best* sweaters | |
| Oct 11, 2025 2:58 PM | ALMOST GONE! $29 select jeans, $39 select shirts + MORE! | |
| Oct 10, 2025 8:05 PM | 30-60% off everything + THE coats of the season (this email) | |
| Oct 10, 2025 2:55 PM | Friday + a SALE 🥳 Up to 60% off markdowns | |
| Oct 10, 2025 11:11 AM | Stock up on $29+ STYLE STEALS at the Big Fall Haul | |
| Oct 9, 2025 7:58 PM | Every fall pant you need + 30-60% off everything |
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