They Sent It

30-60% off everything—even our *best* sweaters

ExpressSaturday, Oct 11, 2025 at 7:54 PM EasternMailchimp
Express30-60% off everything—even our *best* sweaters
Subject
30-60% off everything—even our *best* sweaters
From
express@b.express.com
Brand
Express
Sent
Sat Oct 11, 2025, 7:54 PM ET
Size
147 KB
Images
47
Links
54, 1 of them buttons
Subject length
46 characters

Against Express's usual

Sent in the 7 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 46 characters; its average is 44.

Report this email

Sent just before and after

Oct 13, 2025 11:21 AMTODAY ONLY! 40% off everything
Oct 12, 2025 3:17 PM40% OFF EVERYTHING STARTS @ 6 P.M. ET!
Oct 12, 2025 11:00 AM$29+ Style Steals = Big Fall Haul
Oct 11, 2025 7:54 PM30-60% off everything—even our *best* sweaters (this email)
Oct 11, 2025 2:58 PMALMOST GONE! $29 select jeans, $39 select shirts + MORE!
Oct 10, 2025 8:05 PM30-60% off everything + THE coats of the season
Oct 10, 2025 2:55 PMFriday + a SALE 🥳 Up to 60% off markdowns

More from Express

All Express emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.