40% OFF EVERYTHING IS LIVE
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Use this example
- Subject
- 40% OFF EVERYTHING IS LIVE
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Sun Aug 31, 2025, 6:58 PM ET
- Size
- 153 KB
- Images
- 50
- Links
- 55, 2 of them buttons
- Subject length
- 26 characters
Against Express's usual
Sent in the 6 PM hour, which holds 1% of its emails; 29% arrive in the 11 AM hour. The subject is 26 characters; its average is 44.
Sent just before and after
| Sep 1, 2025 7:52 PM | $10 Express Cash | FINAL HOURS! 40% off EVERYTHING at the Labor Day Event | |
| Sep 1, 2025 3:02 PM | Have you seen what’s 60% OFF right now?! 👀 | |
| Sep 1, 2025 11:18 AM | $10 Express Cash | ONE DAY ONLY: 40% OFF SITEWIDE | |
| Aug 31, 2025 6:58 PM | 40% OFF EVERYTHING IS LIVE (this email) | |
| Aug 31, 2025 3:35 PM | *Very* Limited Time: 40% OFF EVERYTHING starts at 6 p.m. | |
| Aug 31, 2025 11:11 AM | $10 Express Cash | Time’s running out! 30-60% OFF EVERYTHING ends tonight | |
| Aug 30, 2025 7:20 PM | $10 Express Cash is waiting for you |
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