*Very* Limited Time: 40% OFF EVERYTHING starts at 6 p.m.

ExpressSunday, Aug 31, 2025 at 3:35 PM EasternMailchimp
Express*Very* Limited Time: 40% OFF EVERYTHING starts at 6 p.m.
Subject
*Very* Limited Time: 40% OFF EVERYTHING starts at 6 p.m.
From
express@b.express.com
Brand
Express
Sent
Sun Aug 31, 2025, 3:35 PM ET
Size
154 KB
Images
50
Links
55, 2 of them buttons
Subject length
56 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 56 characters; its average is 44.

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Sent just before and after

Sep 1, 2025 3:02 PMHave you seen what’s 60% OFF right now?! 👀
Sep 1, 2025 11:18 AM$10 Express Cash | ONE DAY ONLY: 40% OFF SITEWIDE
Aug 31, 2025 6:58 PM40% OFF EVERYTHING IS LIVE
Aug 31, 2025 3:35 PM*Very* Limited Time: 40% OFF EVERYTHING starts at 6 p.m. (this email)
Aug 31, 2025 11:11 AM$10 Express Cash | Time’s running out! 30-60% OFF EVERYTHING ends tonight
Aug 30, 2025 7:20 PM$10 Express Cash is waiting for you
Aug 30, 2025 3:13 PMStyles you love are 30-60% OFF at the Labor Day Event!

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