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40% OFF EVERYTHING STARTS @ 6 P.M. ET!

ExpressSunday, Oct 12, 2025 at 3:17 PM EasternMailchimp
Express40% OFF EVERYTHING STARTS @ 6 P.M. ET!
Subject
40% OFF EVERYTHING STARTS @ 6 P.M. ET!
From
express@b.express.com
Brand
Express
Sent
Sun Oct 12, 2025, 3:17 PM ET
Size
188 KB
Images
69
Links
75, 1 of them buttons
Subject length
38 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 38 characters; its average is 44.

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Sent just before and after

Oct 13, 2025 7:56 PMFINAL HOURS for 40% off everything
Oct 13, 2025 2:54 PMTODAY ONLY! 40% off the Fall Suit Edit (+ everything else)
Oct 13, 2025 11:21 AMTODAY ONLY! 40% off everything
Oct 12, 2025 3:17 PM40% OFF EVERYTHING STARTS @ 6 P.M. ET! (this email)
Oct 12, 2025 11:00 AM$29+ Style Steals = Big Fall Haul
Oct 11, 2025 7:54 PM30-60% off everything—even our *best* sweaters
Oct 11, 2025 2:58 PMALMOST GONE! $29 select jeans, $39 select shirts + MORE!

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