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40% off sitewide | 3 tops to add to the mix

ExpressSaturday, Apr 27, 2024 at 3:10 PM EasternMailchimp
Express40% off sitewide | 3 tops to add to the mix
Subject
40% off sitewide | 3 tops to add to the mix
From
express@b.express.com
Brand
Express
Sent
Sat Apr 27, 2024, 3:10 PM ET
Size
153 KB
Images
45
Links
65, 2 of them buttons
Subject length
43 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 43 characters; its average is 44.

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Sent just before and after

Apr 28, 2024 3:00 PMTONIGHT! Extra 60% off clearance 💥 6 p.m.-midnight
Apr 28, 2024 10:56 AMLAST DAY — 40% OFF!
Apr 28, 2024 8:14 AMWant 40% off? Get to your outlet 🚘40% OFF EVERYTHING on now + major Style Steals from $19
Apr 27, 2024 3:10 PM40% off sitewide | 3 tops to add to the mix (this email)
Apr 27, 2024 11:13 AMFresh washes. 5-star fits. (& 40% off online!)
Apr 27, 2024 8:14 AM40% OFF EVERYTHING on now + major Style Steals from $19
Apr 26, 2024 8:22 PMYour turn to serve 🎾 (+ 40% off everything)

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