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70% off because summer's heating up

ExpressTuesday, Jun 4, 2024 at 11:09 AM EasternMailchimp
Express70% off because summer's heating up
Subject
70% off because summer's heating up
From
express@b.express.com
Brand
Express
Sent
Tue Jun 4, 2024, 11:09 AM ET
Size
150 KB
Images
41
Links
60, 1 of them buttons
Subject length
35 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 35 characters; its average is 44.

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Sent just before and after

Jun 5, 2024 4:45 PMYou asked, we listened
Jun 5, 2024 11:01 AMLIVE NOW: $15+ styles online
Jun 4, 2024 3:13 PM5-STAR WHITE JEANS (and $20+ shoes!)
Jun 4, 2024 11:09 AM70% off because summer's heating up (this email)
Jun 3, 2024 3:09 PMThe two colors every guy is wearing right now 👀
Jun 3, 2024 11:01 AMJUST DROPPED: Everyday Performance
Jun 2, 2024 7:58 PMEXTRA 70% OFF 🌛 FINAL HOURS

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