70% OFF MARKDOWNS ends at midnight ET!

Use this example
- Subject
- 70% OFF MARKDOWNS ends at midnight ET!
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Sun Nov 23, 2025, 8:00 PM ET
- Size
- 138 KB
- Images
- 43
- Links
- 51, 2 of them buttons
- Subject length
- 38 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 38 characters; its average is 44.
Sent just before and after
| Nov 24, 2025 8:21 PM | The layer sale you’ve been waiting for 👀 (All 40% off!) | |
| Nov 24, 2025 3:10 PM | Suit up for the holidays—40% off everything! | |
| Nov 24, 2025 11:31 AM | 40% OFF online & in stores | Time to make your entrance… | |
| Nov 23, 2025 8:00 PM | 70% OFF MARKDOWNS ends at midnight ET! (this email) | |
| Nov 23, 2025 3:07 PM | 📸 SUNDAY NIGHT FLASH SALE: 70% off markdowns starts @ 6 p.m. ET! | |
| Nov 23, 2025 11:06 AM | Get it before it sells out! 40% OFF EVERYTHING online & in stores | |
| Nov 22, 2025 7:58 PM | Limited time! 40% off all outerwear @ Black Friday Early Access |
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