The layer sale you’ve been waiting for 👀 (All 40% off!)

Use this example
- Subject
- The layer sale you’ve been waiting for 👀 (All 40% off!)
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Mon Nov 24, 2025, 8:21 PM ET
- Size
- 179 KB
- Images
- 60
- Links
- 65, 1 of them buttons
- Subject length
- 56 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 56 characters; its average is 44.
Sent just before and after
| Nov 25, 2025 8:08 PM | START YOUR CART! 50% off everything + free ship kicks off at midnight | |
| Nov 25, 2025 3:06 PM | Final hours to get $29+ ALL JEANS | |
| Nov 25, 2025 10:18 AM | 👖 TODAY ONLY! $29+ ALL JEANS 👖 | |
| Nov 24, 2025 8:21 PM | The layer sale you’ve been waiting for 👀 (All 40% off!) (this email) | |
| Nov 24, 2025 3:10 PM | Suit up for the holidays—40% off everything! | |
| Nov 24, 2025 11:31 AM | 40% OFF online & in stores | Time to make your entrance… | |
| Nov 23, 2025 8:00 PM | 70% OFF MARKDOWNS ends at midnight ET! |
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