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80% off?! YES.

ExpressFriday, Jun 21, 2024 at 3:10 PM EasternMailchimp
Express80% off?! YES.
Subject
80% off?! YES.
From
express@b.express.com
Brand
Express
Sent
Fri Jun 21, 2024, 3:10 PM ET
Size
140 KB
Images
39
Links
56, 1 of them buttons
Subject length
14 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 14 characters; its average is 44.

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Sent just before and after

Jun 23, 2024 11:24 AM80% off is NOT TO BE MISSED
Jun 22, 2024 3:54 PM40-70% off for your standout summer
Jun 22, 2024 3:16 PMPolished shorts 🤝 comfy shorts
Jun 21, 2024 3:10 PM80% off?! YES. (this email)
Jun 21, 2024 11:02 AMFirework-worthy ’fits, this way ➡️
Jun 21, 2024 9:28 AM60% off EVERYTHING @ UpWest
Jun 20, 2024 3:22 PMGet your hands on these jeans before anyone else

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