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80% off is NOT TO BE MISSED

ExpressSunday, Jun 23, 2024 at 11:24 AM EasternMailchimp
Express80% off is NOT TO BE MISSED
Subject
80% off is NOT TO BE MISSED
From
express@b.express.com
Brand
Express
Sent
Sun Jun 23, 2024, 11:24 AM ET
Size
140 KB
Images
39
Links
56, 1 of them buttons
Subject length
27 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 27 characters; its average is 44.

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Sent just before and after

Jun 25, 2024 11:26 AMNEW STYLES ALERT
Jun 24, 2024 1:49 AMThese suits? Guaranteed to impress *anywhere*
Jun 23, 2024 3:24 PMDON’T MISS EXTRA 60% OFF
Jun 23, 2024 11:24 AM80% off is NOT TO BE MISSED (this email)
Jun 22, 2024 3:54 PM40-70% off for your standout summer
Jun 22, 2024 3:16 PMPolished shorts 🤝 comfy shorts
Jun 21, 2024 3:10 PM80% off?! YES.

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