BUY 1, GET 2 FREE?! Yep, you read that right

ExpressWednesday, Jul 9, 2025 at 2:59 PM EasternMailchimp
ExpressBUY 1, GET 2 FREE?! Yep, you read that right
Subject
BUY 1, GET 2 FREE?! Yep, you read that right
From
express@b.express.com
Brand
Express
Sent
Wed Jul 9, 2025, 2:59 PM ET
Size
98 KB
Images
30
Links
43, 1 of them buttons
Subject length
44 characters

Against Express's usual

Sent in the 2 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 44 characters, the same as its average.

Report this email

Sent just before and after

More from Express

All Express emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.