BUY 1, GET 2 FREE?! Yep, you read that right

Use this example
- Subject
- BUY 1, GET 2 FREE?! Yep, you read that right
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Wed Jul 9, 2025, 2:59 PM ET
- Size
- 98 KB
- Images
- 30
- Links
- 43, 1 of them buttons
- Subject length
- 44 characters
Against Express's usual
Sent in the 2 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 44 characters, the same as its average.
Sent just before and after
| Jul 10, 2025 3:18 PM | $10 Express Cash | 30% off the only chinos you’ll ever need + EXTRA 15% OFF for Insiders | |
| Jul 10, 2025 11:16 AM | $10 Express Cash | 30% OFF the perfect summer suit + EXTRA 15% OFF for Insiders! | |
| Jul 9, 2025 8:07 PM | Starts NOW! 30% off everything + extra 15% off for Insiders + 10 Express Cash | |
| Jul 9, 2025 2:59 PM | BUY 1, GET 2 FREE?! Yep, you read that right (this email) | |
| Jul 9, 2025 11:20 AM | 30% off your summer shirt checklist (+ $10 Express Cash) | |
| Jul 8, 2025 3:01 PM | $10 Express Cash | 30% off performance style that’s always on par | |
| Jul 8, 2025 11:22 AM | IT'S HERE. 30% off everything at the Big Summer Sale + $10 Express Cash |
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