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Fall’s double take: BOGO 50% off everything

ExpressMonday, Oct 20, 2025 at 10:59 AM EasternMailchimp
ExpressFall’s double take: BOGO 50% off everything
Subject
Fall’s double take: BOGO 50% off everything
From
express@b.express.com
Brand
Express
Sent
Mon Oct 20, 2025, 10:59 AM ET
Size
150 KB
Images
51
Links
57, 1 of them buttons
Subject length
43 characters

Against Express's usual

Sent in the 10 AM hour, which holds 5% of its emails; 29% arrive in the 11 AM hour. The subject is 43 characters; its average is 44.

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Sent just before and after

Oct 21, 2025 3:03 PMNEW styles added! Up to 60% off
Oct 21, 2025 11:34 AMEasiest outfits ever | $50 off $150 + BOGO 50% off everything
Oct 20, 2025 3:05 PMDress code: business casual | BOGO 50% off everything
Oct 20, 2025 10:59 AMFall’s double take: BOGO 50% off everything (this email)
Oct 19, 2025 8:04 PMENDS SOON! Extra 25% off for Insiders expires @ midnight
Oct 19, 2025 3:13 PMReady, set, celebrate | Last day! EXTRA 25% OFF for Insiders
Oct 19, 2025 10:58 AMLAST DAY! Extra 25% off for Insiders + stack with BOGO 50% off

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