❄️ FINAL HOURS for bonus day! 40-70% off ALL sweaters

Use this example
- Subject
- ❄️ FINAL HOURS for bonus day! 40-70% off ALL sweaters
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Mon Jan 26, 2026, 8:16 PM ET
- Size
- 137 KB
- Images
- 41
- Links
- 50, 1 of them buttons
- Subject length
- 52 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 52 characters; its average is 44.
Sent just before and after
| Jan 28, 2026 11:19 AM | LAST DAY! $30 off $100 | $40 off $120 | $75 off $200 | In-app only: $100 off $250 | |
| Jan 27, 2026 3:07 PM | Let the games begin 🥇⛷️🥌🏂⛸️ | |
| Jan 27, 2026 11:18 AM | Table for two 🌹🕯️ Up to $100 off | |
| Jan 26, 2026 8:16 PM | ❄️ FINAL HOURS for bonus day! 40-70% off ALL sweaters (this email) | |
| Jan 26, 2026 3:28 PM | Up to $100 off top-rated Editor pants & chinos | |
| Jan 26, 2026 11:01 AM | Love More, Save More ❣️ $30 off $100 | $40 off $120 | $75 off $200 | |
| Jan 25, 2026 8:17 PM | BRRR ❄️ Final hours for 40–70% off ALL SWEATERS |
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