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From takeoff to tapas → 40% off ALL matching sets

ExpressFriday, Mar 29, 2024 at 8:07 PM EasternMailchimp
ExpressFrom takeoff to tapas → 40% off ALL matching sets
Subject
From takeoff to tapas → 40% off ALL matching sets
From
express@b.express.com
Brand
Express
Sent
Fri Mar 29, 2024, 8:07 PM ET
Size
161 KB
Images
45
Links
63, 1 of them buttons
Subject length
49 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 49 characters; its average is 44.

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Sent just before and after

Mar 30, 2024 8:08 PM40% off outfits to wear everywhere
Mar 30, 2024 3:02 PMThese (40% off!) new arrivals are so YOU
Mar 30, 2024 8:15 AMHop to it 🐰 50% off at your store
Mar 29, 2024 8:07 PMFrom takeoff to tapas → 40% off ALL matching sets (this email)
Mar 29, 2024 3:08 PMSale's an extra 60% off 🌱
Mar 29, 2024 8:16 AMNeed it fast? 50% off EVERYTHING at your store
Mar 28, 2024 8:08 PMJust in time: 40% off event-ready looks at your store

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