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These (40% off!) new arrivals are so YOU

ExpressSaturday, Mar 30, 2024 at 3:02 PM EasternMailchimp
ExpressThese (40% off!) new arrivals are so YOU
Subject
These (40% off!) new arrivals are so YOU
From
express@b.express.com
Brand
Express
Sent
Sat Mar 30, 2024, 3:02 PM ET
Size
171 KB
Images
49
Links
70, 2 of them buttons
Subject length
40 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 40 characters; its average is 44.

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Sent just before and after

Mar 31, 2024 10:54 AMENDS TOMORROW — 40% OFF!
Mar 31, 2024 8:15 AMUNLOCKED: 50% OFF EVERYTHING
Mar 30, 2024 8:08 PM40% off outfits to wear everywhere
Mar 30, 2024 3:02 PMThese (40% off!) new arrivals are so YOU (this email)
Mar 30, 2024 8:15 AMHop to it 🐰 50% off at your store
Mar 29, 2024 8:07 PMFrom takeoff to tapas → 40% off ALL matching sets
Mar 29, 2024 3:08 PMSale's an extra 60% off 🌱

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