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HURRY! $79+ topcoats are selling out

ExpressSaturday, Jan 24, 2026 at 3:04 PM EasternMailchimp
ExpressHURRY! $79+ topcoats are selling out
Subject
HURRY! $79+ topcoats are selling out
From
express@b.express.com
Brand
Express
Sent
Sat Jan 24, 2026, 3:04 PM ET
Size
123 KB
Images
35
Links
45, 1 of them buttons
Subject length
36 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 36 characters; its average is 44.

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Sent just before and after

Jan 25, 2026 8:17 PMBRRR ❄️ Final hours for 40–70% off ALL SWEATERS
Jan 25, 2026 3:09 PMOMG it’s cold 🥶 40–70% off EVERY SINGLE SWEATER
Jan 25, 2026 11:05 AMYou've got ONE day! 40-70% off all sweaters
Jan 24, 2026 3:04 PMHURRY! $79+ topcoats are selling out (this email)
Jan 24, 2026 11:08 AMCorporate-approved spring outfits ✔️ Up to $100 off
Jan 23, 2026 2:56 PMUp to $100 off + the world’s comfiest jeans 🏆
Jan 23, 2026 10:56 AMLightweight layers, heavy rotation | $30 off $100

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