OMG it’s cold 🥶 40–70% off EVERY SINGLE SWEATER

Use this example
- Subject
- OMG it’s cold 🥶 40–70% off EVERY SINGLE SWEATER
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Sun Jan 25, 2026, 3:09 PM ET
- Size
- 128 KB
- Images
- 39
- Links
- 46, 1 of them buttons
- Subject length
- 47 characters
Against Express's usual
Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 47 characters; its average is 44.
Sent just before and after
| Jan 26, 2026 3:28 PM | Up to $100 off top-rated Editor pants & chinos | |
| Jan 26, 2026 11:01 AM | Love More, Save More ❣️ $30 off $100 | $40 off $120 | $75 off $200 | |
| Jan 25, 2026 8:17 PM | BRRR ❄️ Final hours for 40–70% off ALL SWEATERS | |
| Jan 25, 2026 3:09 PM | OMG it’s cold 🥶 40–70% off EVERY SINGLE SWEATER (this email) | |
| Jan 25, 2026 11:05 AM | You've got ONE day! 40-70% off all sweaters | |
| Jan 24, 2026 3:04 PM | HURRY! $79+ topcoats are selling out | |
| Jan 24, 2026 11:08 AM | Corporate-approved spring outfits ✔️ Up to $100 off |
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