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Instant mood boost inside

ExpressThursday, Feb 29, 2024 at 3:16 PM EasternMailchimp
ExpressInstant mood boost inside
Subject
Instant mood boost inside
From
express@em.express.com
Brand
Express
Sent
Thu Feb 29, 2024, 3:16 PM ET
Size
89 KB
Images
44
Links
53, 3 of them buttons
Subject length
25 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 25 characters; its average is 44.

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Sent just before and after

Mar 1, 2024 11:15 AM$49 ALL JEANS 💥 CHINOS 💥 SHORTS 💥 MORE!
Mar 1, 2024 8:16 AMFRIDAY UPGRADE: $39 jeans + 30-60% off everything else
Feb 29, 2024 8:16 PMLEAP into spring savings 🎉 $10+ all clearance online
Feb 29, 2024 3:16 PMInstant mood boost inside (this email)
Feb 29, 2024 11:14 AM$49 ALL BOTTOMS | 5-star pants that work for you
Feb 29, 2024 8:15 AMYour new spring faves are 30-60% OFF
Feb 28, 2024 8:17 PM$49 jeans & chinos you’ll wear with e-v-e-r-y-t-h-i-n-g

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