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It’s a polo, but also a sweater

ExpressSunday, Aug 18, 2024 at 11:15 AM EasternMailchimp
ExpressIt’s a polo, but also a sweater
Subject
It’s a polo, but also a sweater
From
express@b.express.com
Brand
Express
Sent
Sun Aug 18, 2024, 11:15 AM ET
Size
144 KB
Images
42
Links
58, 1 of them buttons
Subject length
31 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 31 characters; its average is 44.

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Sent just before and after

Aug 19, 2024 11:03 AMShare your #EXPRESSLOVE for these essentials
Aug 18, 2024 8:08 PMTop-rated short-sleeve shirts
Aug 18, 2024 2:57 PMALL clearance is an extra 50% off right now
Aug 18, 2024 11:15 AMIt’s a polo, but also a sweater (this email)
Aug 17, 2024 3:12 PMOur ''best shorts ever'' are just $30 right now
Aug 17, 2024 11:08 AMNothing to wear? Summer sale to the rescue
Aug 16, 2024 3:20 PMWe sweetened the deal: EXTRA 50% OFF CLEARANCE

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