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Nothing to wear? Summer sale to the rescue

ExpressSaturday, Aug 17, 2024 at 11:08 AM EasternMailchimp
ExpressNothing to wear? Summer sale to the rescue
Subject
Nothing to wear? Summer sale to the rescue
From
express@b.express.com
Brand
Express
Sent
Sat Aug 17, 2024, 11:08 AM ET
Size
134 KB
Images
38
Links
54, 1 of them buttons
Subject length
42 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 42 characters; its average is 44.

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Sent just before and after

Aug 18, 2024 2:57 PMALL clearance is an extra 50% off right now
Aug 18, 2024 11:15 AMIt’s a polo, but also a sweater
Aug 17, 2024 3:12 PMOur ''best shorts ever'' are just $30 right now
Aug 17, 2024 11:08 AMNothing to wear? Summer sale to the rescue (this email)
Aug 16, 2024 3:20 PMWe sweetened the deal: EXTRA 50% OFF CLEARANCE
Aug 16, 2024 10:56 AM''The best, most durable pants I own''
Aug 15, 2024 3:16 PMDenim washes you need now (and for fall)

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