LABOR DAY EVENT starts @ midnight! It’s all 30-60% off + use your $10 Express Cash

ExpressTuesday, Aug 26, 2025 at 8:10 PM EasternMailchimp
ExpressLABOR DAY EVENT starts @ midnight! It’s all 30-60% off + use your $10 Express Cash
Subject
LABOR DAY EVENT starts @ midnight! It’s all 30-60% off + use your $10 Express Cash
From
express@b.express.com
Brand
Express
Sent
Tue Aug 26, 2025, 8:10 PM ET
Size
152 KB
Images
50
Links
56, 1 of them buttons
Subject length
83 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 83 characters; its average is 44.

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Sent just before and after

Aug 27, 2025 7:58 PM30-60% OFF EVERYTHING (including new arrivals!)
Aug 27, 2025 2:59 PMSALE is on SALE: 60% off markdowns
Aug 27, 2025 9:54 AM30-60% OFF EVERYTHING IS ON + use your $10 Express Cash
Aug 26, 2025 8:10 PMLABOR DAY EVENT starts @ midnight! It’s all 30-60% off + use your $10 Express Cash (this email)
Aug 26, 2025 3:04 PMBestselling. Top-rated. BOGO 50% off. (+ $10 Express Cash is waiting)
Aug 26, 2025 11:01 AMLAST DAY for BOGO 50% off all tops & jeans (+ $10 Express Cash)
Aug 25, 2025 3:13 PMWork outfits, reworked for you (+ $10 Express Cash)

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