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SALE is on SALE: 60% off markdowns

ExpressWednesday, Aug 27, 2025 at 2:59 PM EasternMailchimp
ExpressSALE is on SALE: 60% off markdowns
Subject
SALE is on SALE: 60% off markdowns
From
express@b.express.com
Brand
Express
Sent
Wed Aug 27, 2025, 2:59 PM ET
Size
128 KB
Images
36
Links
47, 1 of them buttons
Subject length
34 characters

Against Express's usual

Sent in the 2 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 34 characters; its average is 44.

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Sent just before and after

Aug 28, 2025 3:08 PMStop scrolling—30-60% off new fall shirts (& everything else!)
Aug 28, 2025 11:04 AMSuit up smart: 30% OFF all Modern Tech Suits
Aug 27, 2025 7:58 PM30-60% OFF EVERYTHING (including new arrivals!)
Aug 27, 2025 2:59 PMSALE is on SALE: 60% off markdowns (this email)
Aug 27, 2025 9:54 AM30-60% OFF EVERYTHING IS ON + use your $10 Express Cash
Aug 26, 2025 8:10 PMLABOR DAY EVENT starts @ midnight! It’s all 30-60% off + use your $10 Express Cash
Aug 26, 2025 3:04 PMBestselling. Top-rated. BOGO 50% off. (+ $10 Express Cash is waiting)

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