They Sent It

LAST DAY to score $24 shorts!

ExpressTuesday, May 28, 2024 at 8:11 AM EasternMailchimp
ExpressLAST DAY to score $24 shorts!
Subject
LAST DAY to score $24 shorts!
From
express@em.express.com
Brand
Express
Sent
Tue May 28, 2024, 8:11 AM ET
Size
72 KB
Images
31
Links
34, 2 of them buttons
Subject length
29 characters

Against Express's usual

Sent in the 8 AM hour, which holds 9% of its emails; 29% arrive in the 11 AM hour. The subject is 29 characters; its average is 44.

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Sent just before and after

May 29, 2024 11:12 AMJust added: 60% OFF select styles
May 28, 2024 8:01 PMTHIS IS IT. 40-80% OFF ENDS @ MIDNIGHT.
May 28, 2024 11:06 AMBONUS DAY?! 😎 40-80% off everything online extended
May 28, 2024 8:11 AMLAST DAY to score $24 shorts! (this email)
May 28, 2024 3:04 AM🤸 Bonus day 🤸 80% OFF extended!
May 27, 2024 8:02 PMFINAL HOURS ⚡ 80% OFF SELECT STYLES ⚡
May 27, 2024 11:27 AM40-70% OFF sitewide is about to leave without you...

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