They Sent It

THIS IS IT. 40-80% OFF ENDS @ MIDNIGHT.

ExpressTuesday, May 28, 2024 at 8:01 PM EasternMailchimp
ExpressTHIS IS IT. 40-80% OFF ENDS @ MIDNIGHT.
Subject
THIS IS IT. 40-80% OFF ENDS @ MIDNIGHT.
From
express@b.express.com
Brand
Express
Sent
Tue May 28, 2024, 8:01 PM ET
Size
149 KB
Images
39
Links
65, 1 of them buttons
Subject length
39 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 39 characters; its average is 44.

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Sent just before and after

May 30, 2024 11:07 AM$7+ all clearance tops 🔥 ONE DAY ONLY!
May 30, 2024 8:12 AM$29.95 ALL SHORTS | LAST DAY
May 29, 2024 11:12 AMJust added: 60% OFF select styles
May 28, 2024 8:01 PMTHIS IS IT. 40-80% OFF ENDS @ MIDNIGHT. (this email)
May 28, 2024 11:06 AMBONUS DAY?! 😎 40-80% off everything online extended
May 28, 2024 8:11 AMLAST DAY to score $24 shorts!
May 28, 2024 3:04 AM🤸 Bonus day 🤸 80% OFF extended!

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