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NEW! 50% off cropped tees for her & graphics for him

ExpressFriday, May 10, 2024 at 8:13 AM EasternMailchimp
ExpressNEW! 50% off cropped tees for her & graphics for him
Subject
NEW! 50% off cropped tees for her & graphics for him
From
express@em.express.com
Brand
Express
Sent
Fri May 10, 2024, 8:13 AM ET
Size
74 KB
Images
28
Links
32, 3 of them buttons
Subject length
52 characters

Against Express's usual

Sent in the 8 AM hour, which holds 9% of its emails; 29% arrive in the 11 AM hour. The subject is 52 characters; its average is 44.

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Sent just before and after

May 11, 2024 8:12 AMAt your store: 40% OFF all dresses & men's short-sleeve shirts
May 10, 2024 8:03 PMWhat’s trending in denim (all 40% off online!)
May 10, 2024 11:17 AMSTARTS TODAY: 40% off everything new & now
May 10, 2024 8:13 AMNEW! 50% off cropped tees for her & graphics for him (this email)
May 9, 2024 8:39 PMFINAL CALL FOR 70% OFF
May 9, 2024 3:00 PM30-70% OFF SITEWIDE is going on now.
May 9, 2024 11:07 AMTODAY ONLY! 70% off select styles for you

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