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SALE ON SALE: 60% off markdowns won’t last long

ExpressFriday, Aug 29, 2025 at 2:55 PM EasternMailchimp
ExpressSALE ON SALE: 60% off markdowns won’t last long
Subject
SALE ON SALE: 60% off markdowns won’t last long
From
express@b.express.com
Brand
Express
Sent
Fri Aug 29, 2025, 2:55 PM ET
Size
137 KB
Images
40
Links
51, 1 of them buttons
Subject length
47 characters

Against Express's usual

Sent in the 2 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 47 characters; its average is 44.

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Sent just before and after

Aug 30, 2025 3:13 PMStyles you love are 30-60% OFF at the Labor Day Event!
Aug 30, 2025 11:02 AMElevate your essentials: 30-60% OFF ALL PANTS + $10 Express Cash
Aug 29, 2025 8:00 PMDon’t sleep on 30-60% OFF ALL SUITS
Aug 29, 2025 2:55 PMSALE ON SALE: 60% off markdowns won’t last long (this email)
Aug 29, 2025 11:27 AMLabor Day Event: EVERYTHING’S 30-60% OFF (!!!)
Aug 28, 2025 8:14 PMLowest prices of the season! 30-60% OFF EVERYTHING
Aug 28, 2025 3:08 PMStop scrolling—30-60% off new fall shirts (& everything else!)

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