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Stop scrolling—30-60% off new fall shirts (& everything else!)

ExpressThursday, Aug 28, 2025 at 3:08 PM EasternMailchimp
ExpressStop scrolling—30-60% off new fall shirts (& everything else!)
Subject
Stop scrolling—30-60% off new fall shirts (& everything else!)
From
express@b.express.com
Brand
Express
Sent
Thu Aug 28, 2025, 3:08 PM ET
Size
156 KB
Images
49
Links
59, 1 of them buttons
Subject length
62 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 62 characters; its average is 44.

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Sent just before and after

Aug 29, 2025 2:55 PMSALE ON SALE: 60% off markdowns won’t last long
Aug 29, 2025 11:27 AMLabor Day Event: EVERYTHING’S 30-60% OFF (!!!)
Aug 28, 2025 8:14 PMLowest prices of the season! 30-60% OFF EVERYTHING
Aug 28, 2025 3:08 PMStop scrolling—30-60% off new fall shirts (& everything else!) (this email)
Aug 28, 2025 11:04 AMSuit up smart: 30% OFF all Modern Tech Suits
Aug 27, 2025 7:58 PM30-60% OFF EVERYTHING (including new arrivals!)
Aug 27, 2025 2:59 PMSALE is on SALE: 60% off markdowns

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