Sweaters like you’ve never seen them

ExpressThursday, Jan 29, 2026 at 3:18 PM EasternMailchimp
ExpressSweaters like you’ve never seen them
Subject
Sweaters like you’ve never seen them
From
express@b.express.com
Brand
Express
Sent
Thu Jan 29, 2026, 3:18 PM ET
Size
124 KB
Images
40
Links
47, 1 of them buttons
Subject length
36 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 36 characters; its average is 44.

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Sent just before and after

Jan 31, 2026 11:17 AM25% off in the app + spring occasions are coming…
Jan 30, 2026 3:04 PMWin at winter with $15+ ALL MARKDOWNS
Jan 30, 2026 11:58 AMThe jeans everyone’s talking about + 25% off in the app
Jan 29, 2026 3:18 PMSweaters like you’ve never seen them (this email)
Jan 29, 2026 11:12 AM❄️ WINTER STEALS START TODAY! $15+ MARKDOWNS ❄️
Jan 28, 2026 8:05 PMLove it? Get it! FINAL HOURS for up to $100 off
Jan 28, 2026 3:01 PMWHAT BLIZZARD? | $29+ all men’s outerwear

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