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The PERFECT last-minute gift 🤫

ExpressWednesday, Dec 24, 2025 at 8:26 PM EasternMailchimp
ExpressThe PERFECT last-minute gift 🤫
Subject
The PERFECT last-minute gift 🤫
From
express@b.express.com
Brand
Express
Sent
Wed Dec 24, 2025, 8:26 PM ET
Size
155 KB
Images
54
Links
62, 1 of them buttons
Subject length
30 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 30 characters; its average is 44.

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Sent just before and after

Dec 25, 2025 8:13 PMTODAY ONLY: Extra 15% off for Insiders ($15 Express Cash, $19+ Style Steals, 25-70% off the rest, too)
Dec 25, 2025 3:22 PM$15 Express Cash + extra 15% off for Insiders, today only! Have a holly, jolly Christmas haul 🎄
Dec 25, 2025 11:13 AM$15 Express Cash + our gift to you 🎁 extra 15% off for Insiders (TODAY ONLY!)
Dec 24, 2025 8:26 PMThe PERFECT last-minute gift 🤫 (this email)
Dec 24, 2025 3:02 PMJoy to your wallet 🙌 $19+ Style Steals, 25-70% off the rest (+ $15 Express Cash)
Dec 24, 2025 11:11 AMDash in today! 30-50% OFF EVERYTHING in stores + $15 Express Cash
Dec 23, 2025 8:02 PMLast-minute gifts? $39+ sweater dresses, 25-70% off chinos (& $15 Express Cash)

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