TODAY ONLY: Extra 15% off for Insiders ($15 Express Cash, $19+ Style Steals, 25-70% off the rest, too)

Use this example
- Subject
- TODAY ONLY: Extra 15% off for Insiders ($15 Express Cash, $19+ Style Steals, 25-70% off the rest, too)
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Thu Dec 25, 2025, 8:13 PM ET
- Size
- 167 KB
- Images
- 55
- Links
- 66, 2 of them buttons
- Subject length
- 102 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 102 characters; its average is 44.
Sent just before and after
| Dec 26, 2025 8:18 PM | EVEN. DEEPER. DISCOUNTS. 🗣️ 25-70% off everything + $15 Express Cash! | |
| Dec 26, 2025 3:00 PM | Your NYE ‘fit is 50% OFF (+ $15 Express Cash) 🥂 | |
| Dec 26, 2025 11:00 AM | $15 Express Cash | Store exclusive: 30-60% off your NYE ‘fit | |
| Dec 25, 2025 8:13 PM | TODAY ONLY: Extra 15% off for Insiders ($15 Express Cash, $19+ Style Steals, 25-70% off the rest, too) (this email) | |
| Dec 25, 2025 3:22 PM | $15 Express Cash + extra 15% off for Insiders, today only! Have a holly, jolly Christmas haul 🎄 | |
| Dec 25, 2025 11:13 AM | $15 Express Cash + our gift to you 🎁 extra 15% off for Insiders (TODAY ONLY!) | |
| Dec 24, 2025 8:26 PM | The PERFECT last-minute gift 🤫 |
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