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This NEVER happens: 50% off everything + free shipping!

ExpressWednesday, Nov 26, 2025 at 8:08 PM EasternMailchimp
ExpressThis NEVER happens: 50% off everything + free shipping!
Subject
This NEVER happens: 50% off everything + free shipping!
From
express@b.express.com
Brand
Express
Sent
Wed Nov 26, 2025, 8:08 PM ET
Size
152 KB
Images
50
Links
59, 1 of them buttons
Subject length
55 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 55 characters; its average is 44.

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Sent just before and after

Nov 27, 2025 2:56 PMCozy time: 50% OFF ALL SWEATERS (and everything else + Insiders take extra 10% off!)
Nov 27, 2025 11:05 AMBEST DEAL OF THE YEAR | It’s all 50% off and ships free (+ extra 10% off for Insiders!)
Nov 27, 2025 7:04 AMAll the thanks ♥️🦃 Here’s 50% off everything + extra 10% off for Insiders + free shipping
Nov 26, 2025 8:08 PMThis NEVER happens: 50% off everything + free shipping! (this email)
Nov 26, 2025 3:01 PM50% off everything + FREE shipping for a limited time
Nov 26, 2025 11:01 AMBest Black Friday in YEARS! 50% off everything + FREE SHIPPING
Nov 26, 2025 7:02 AMIT’S HERE! 50% OFF EVERYTHING ONLINE & IN STORES + FREE SHIPPING

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