Cozy time: 50% OFF ALL SWEATERS (and everything else + Insiders take extra 10% off!)

Use this example
- Subject
- Cozy time: 50% OFF ALL SWEATERS (and everything else + Insiders take extra 10% off!)
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Thu Nov 27, 2025, 2:56 PM ET
- Size
- 147 KB
- Images
- 49
- Links
- 59, 2 of them buttons
- Subject length
- 84 characters
Against Express's usual
Sent in the 2 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 84 characters; its average is 44.
Sent just before and after
| Nov 28, 2025 11:08 AM | LAST DAY! 50% off everything online & in stores | |
| Nov 28, 2025 7:13 AM | The time is NOW! 50% off everything online & in stores (+ free shipping!) | |
| Nov 27, 2025 8:10 PM | Pie can wait! 🥧 50% off everything + FINAL HOURS for Insiders to stack an extra 10% off | |
| Nov 27, 2025 2:56 PM | Cozy time: 50% OFF ALL SWEATERS (and everything else + Insiders take extra 10% off!) (this email) | |
| Nov 27, 2025 11:05 AM | BEST DEAL OF THE YEAR | It’s all 50% off and ships free (+ extra 10% off for Insiders!) | |
| Nov 27, 2025 7:04 AM | All the thanks ♥️🦃 Here’s 50% off everything + extra 10% off for Insiders + free shipping | |
| Nov 26, 2025 8:08 PM | This NEVER happens: 50% off everything + free shipping! |
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