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Wait, what's 30-60% OFF?!

ExpressThursday, Jun 6, 2024 at 8:12 AM EasternMailchimp
ExpressWait, what's 30-60% OFF?!
Subject
Wait, what's 30-60% OFF?!
From
express@em.express.com
Brand
Express
Sent
Thu Jun 6, 2024, 8:12 AM ET
Size
73 KB
Images
31
Links
32, 2 of them buttons
Subject length
25 characters

Against Express's usual

Sent in the 8 AM hour, which holds 9% of its emails; 29% arrive in the 11 AM hour. The subject is 25 characters; its average is 44.

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Sent just before and after

Jun 7, 2024 8:12 AM50% off the outfits you need NOW ☀️
Jun 6, 2024 3:35 PMJeans that stand up to everyday wear
Jun 6, 2024 11:21 AMTOP SELLERS to own now
Jun 6, 2024 8:12 AMWait, what's 30-60% OFF?! (this email)
Jun 5, 2024 4:45 PMYou asked, we listened
Jun 5, 2024 11:01 AMLIVE NOW: $15+ styles online
Jun 4, 2024 3:13 PM5-STAR WHITE JEANS (and $20+ shoes!)

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