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What a nice day for a sale

ExpressMonday, Apr 8, 2024 at 3:16 PM EasternMailchimp
ExpressWhat a nice day for a sale
Subject
What a nice day for a sale
From
express@b.express.com
Brand
Express
Sent
Mon Apr 8, 2024, 3:16 PM ET
Size
147 KB
Images
44
Links
62, 1 of them buttons
Subject length
26 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 26 characters; its average is 44.

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Sent just before and after

Apr 9, 2024 3:02 PMALL 3/$99 | TOP DROP: the most versatile polos ever
Apr 9, 2024 11:13 AM6 outfits. For less than $200. Ends tonight.
Apr 8, 2024 8:15 PM3/$99 all tops | NEW LINEUP ANNOUNCEMENT
Apr 8, 2024 3:16 PMWhat a nice day for a sale (this email)
Apr 8, 2024 11:14 AMEnds TODAY in stores! 3/$99 all tops + 2/$99 all bottoms
Apr 7, 2024 8:04 PMPsst, clearance from $10 online ends soon (like, really soon)
Apr 7, 2024 3:08 PMTONIGHT ONLY: $10+ all clearance from 6 p.m.-midnight

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