Your NYE ‘fit is 50% OFF (+ $15 Express Cash) 🥂
Using this email in an article? Credit: Express email via They Sent It, with a link to this page. Full-size image
Use this example
- Subject
- Your NYE ‘fit is 50% OFF (+ $15 Express Cash) 🥂
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Fri Dec 26, 2025, 3:00 PM ET
- Size
- 148 KB
- Images
- 50
- Links
- 58, 2 of them buttons
- Subject length
- 47 characters
Against Express's usual
Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 47 characters; its average is 44.
Sent just before and after
| Dec 27, 2025 3:12 PM | This is a big deal: $69 Editor Pants, $99+ men’s outerwear (+ $15 Express Cash!) | |
| Dec 27, 2025 11:25 AM | MAJOR steals, from only $19 🤯 (25-70% OFF the rest + $15 Express Cash!) | |
| Dec 26, 2025 8:18 PM | EVEN. DEEPER. DISCOUNTS. 🗣️ 25-70% off everything + $15 Express Cash! | |
| Dec 26, 2025 3:00 PM | Your NYE ‘fit is 50% OFF (+ $15 Express Cash) 🥂 (this email) | |
| Dec 26, 2025 11:00 AM | $15 Express Cash | Store exclusive: 30-60% off your NYE ‘fit | |
| Dec 25, 2025 8:13 PM | TODAY ONLY: Extra 15% off for Insiders ($15 Express Cash, $19+ Style Steals, 25-70% off the rest, too) | |
| Dec 25, 2025 3:22 PM | $15 Express Cash + extra 15% off for Insiders, today only! Have a holly, jolly Christmas haul 🎄 |
More from Express
All Express emailsTICK-TOCK: $29+ all dresses vanish at midnight!
Nov 11, 2026 8:10 PM
25% off | Lisa Rinna & Delilah Belle’s faux fur favorites
Nov 11, 2026 3:00 PM
DEAL OF THE DAY 🎁 $29+ All Dresses
Nov 11, 2026 10:56 AM
GO, GO, GO! Final hours for 50% off 700+ fall faves 🔥
Nov 10, 2026 8:03 PM
THE color of the season 👠💄 25% off + more holiday deals
Nov 10, 2026 3:16 PM
TODAY ONLY! 50% OFF 700+ NEW FALL FAVES
Nov 10, 2026 10:31 AM
Lisa Rinna’s holiday green just dropped 💚
Nov 9, 2026 8:05 PM
$29+ holiday sweaters for every invite
Nov 9, 2026 3:15 PM
