From smoko chats to 40,000 customers. Here's how we got here.

Preview text: Something big's coming. Here's the back story first.

Frasé SkinWednesday, Jun 3, 2026 at 10:00 PM EasternKlaviyo
Frasé SkinFrom smoko chats to 40,000 customers. Here's how we got here.
Subject
From smoko chats to 40,000 customers. Here's how we got here.
Preview text
Something big's coming. Here's the back story first.
From
customers@fraseskin.com.au
Sent
Wed Jun 3, 2026, 10:00 PM ET
Sent to
fraseskin.com, Australia (fraseskin.com.au)
Size
54 KB
Images
10
Links
9, 4 of them buttons
Subject length
61 characters

Against Frasé Skin's usual

Sent in the 10 PM hour, which holds 6% of its emails; 41% arrive in the 4 AM hour. The subject is 61 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Frase Skin <[email protected]>
Subject
From smoko chats to 40,000 customers. Here's how we got here.
Date
Thu, 04 Jun 2026 02:00:21 +0000 (UTC)
Message-ID domain
geopod-ismtpd-84
Return-Path domain
support.fraseskin.com.au
DKIM signature
d=fraseskin.com.au s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. from o1405.shared.klaviyomail.com [149.72.85.177] by our receiving server with ESMTPS
  2. by recvd-…-2x2ml with SMTP
  3. from (unnamed) by geopod-ismtpd-84 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Jun 6, 2026 5:30 PMFree shipping today
Jun 5, 2026 11:35 AMStill thinking about it?
Jun 5, 2026 4:15 AMWe didn’t exactly plan on this
Jun 3, 2026 10:00 PMFrom smoko chats to 40,000 customers. Here's how we got here. (this email)
Jun 3, 2026 6:00 AM[Announcement] Sale went a bit nuclear
Jun 3, 2026 4:30 AMEOFY top picks so far
Jun 2, 2026 4:01 AMEOFY is live

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