Everyone's obsessed with this liner

Preview text: Waterproof. Smudge-proof. It-Girl approved.

Half MagicMonday, Aug 10, 2026 at 3:30 PM EasternKlaviyo
Half MagicEveryone's obsessed with this liner
Subject
Everyone's obsessed with this liner
Preview text
Waterproof. Smudge-proof. It-Girl approved.
From
noreply@halfmagicbeauty.com
Sent
Mon Aug 10, 2026, 3:30 PM ET
Size
53 KB
Images
18
Links
18, 1 of them buttons
Subject length
35 characters

Against Half Magic's usual

Sent in the 3 PM hour, which holds 2% of its emails; 21% arrive in the 11 AM hour. The subject is 35 characters; its average is 37.

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From
HALF MAGIC <[email protected]>
Subject
Everyone's obsessed with this liner
Date
Mon, 10 Aug 2026 19:30:18 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.halfmagicbeauty.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.halfmagicbeauty.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Aug 15, 2026 12:35 PMClass is in session. Savings are too.
Aug 13, 2026 7:30 PMYour Eyemaxxing Starter Pack
Aug 11, 2026 3:30 PMNew shades just dropped 👀
Aug 10, 2026 3:30 PMEveryone's obsessed with this liner (this email)
Aug 6, 2026 8:34 AMEveryone’s talking about it 👀
Aug 5, 2026 8:32 AM10% off is still yours… but not for long! 💋
Aug 4, 2026 8:30 AMPssst! Your next obsession is 10% off 👈

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