Your Eyemaxxing Starter Pack

Preview text: Four new shadows + VELVET FLIK = instant eye obsession

Half MagicThursday, Aug 13, 2026 at 7:30 PM EasternKlaviyo
Half MagicYour Eyemaxxing Starter Pack
Subject
Your Eyemaxxing Starter Pack
Preview text
Four new shadows + VELVET FLIK = instant eye obsession
From
noreply@halfmagicbeauty.com
Sent
Thu Aug 13, 2026, 7:30 PM ET
Size
46 KB
Images
17
Links
17, 1 of them buttons
Subject length
28 characters

Against Half Magic's usual

Sent in the 7 PM hour, which holds 5% of its emails; 21% arrive in the 11 AM hour. The subject is 28 characters; its average is 37.

Report this email

Sent just before and after

Aug 18, 2026 4:35 PM✨ Checking in on your (soon-to-be) order ✨
Aug 17, 2026 9:35 AMFinal Call! Snag 25% Off Your Faves! 👀
Aug 15, 2026 12:35 PMClass is in session. Savings are too.
Aug 13, 2026 7:30 PMYour Eyemaxxing Starter Pack (this email)
Aug 11, 2026 3:30 PMNew shades just dropped 👀
Aug 10, 2026 3:30 PMEveryone's obsessed with this liner
Aug 6, 2026 8:34 AMEveryone’s talking about it 👀

More from Half Magic

All Half Magic emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.