ISTO. subject lines
117 subject lines averaging 27 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 2:00 PM | The Art of Layering | 19 | How to layer intentional pieces for an effortless look. | Nov 1, 2026 2:00 PM · 19 characters. How to layer intentional pieces for an effortless look. | |
| Oct 30, 2026 3:00 PM | Meet Your Autumn Layers | 23 | Brushed cotton, wool and canvas. Autumn, up close. | Oct 30, 2026 3:00 PM · 23 characters. Brushed cotton, wool and canvas. Autumn, up close. | |
| Oct 30, 2026 5:55 AM | Still thinking about this? | 26 | Worth a second look | Oct 30, 2026 5:55 AM · 26 characters. Worth a second look | |
| Oct 29, 2026 9:54 AM | Still thinking about this? | 26 | You left an everyday basic behind. Go ahead. | Oct 29, 2026 9:54 AM · 26 characters. You left an everyday basic behind. Go ahead. | |
| Oct 26, 2026 5:00 PM | The Flannel Guide | 17 | This year's Flannel line-up. | Oct 26, 2026 5:00 PM · 17 characters. This year's Flannel line-up. | |
| Oct 24, 2026 2:00 PM | Introducing: The Wool Bomber Jacket | 35 | Meet our refined, heavyweight, and winter-ready new Wool Bomber. | Oct 24, 2026 2:00 PM · 35 characters. Meet our refined, heavyweight, and winter-ready new Wool Bomber. | |
| Oct 22, 2026 2:00 PM | The Oxford with a Twist | 23 | Brushed, cozy, and perfect for Autumn. New Brushed Oxford Shirts. | Oct 22, 2026 2:00 PM · 23 characters. Brushed, cozy, and perfect for Autumn. New Brushed Oxford Shirts. | |
| Oct 21, 2026 6:47 PM | Your 10% Off is Expiring | 24 | High-quality, transparency and a little welcome gift are waiting for you. | Oct 21, 2026 6:47 PM · 24 characters. High-quality, transparency and a little welcome gift are waiting for you. | |
| Oct 20, 2026 2:01 PM | Seiva & Feitio, Two Doors in Leça | 34 | Just a hunch, one chef and two restaurants side by side. | Oct 20, 2026 2:01 PM · 34 characters. Just a hunch, one chef and two restaurants side by side. | |
| Oct 18, 2026 2:01 PM | Hello, Wool Overshirt | 21 | Not quite a jacket, not quite a shirt. | Oct 18, 2026 2:01 PM · 21 characters. Not quite a jacket, not quite a shirt. | |
| Oct 14, 2026 4:01 PM | It's Flannel Weather | 20 | Meet our new Flannel Pocket Shirts. Soft, cozy, and made to layer. | Oct 14, 2026 4:01 PM · 20 characters. Meet our new Flannel Pocket Shirts. Soft, cozy, and made to layer. | |
| Oct 12, 2026 4:02 PM | New Arrivals: The Work Jacket in three new colors | 49 | Now available in Mint Green, Purple and Terracota. | Oct 12, 2026 4:02 PM · 49 characters. Now available in Mint Green, Purple and Terracota. | |
| Oct 10, 2026 4:01 PM | The Everyday Active Pack | 24 | Merino Activewear for the full spectrum of everyday life. | Oct 10, 2026 4:01 PM · 24 characters. Merino Activewear for the full spectrum of everyday life. | |
| Oct 9, 2026 6:44 PM | Start with these | 16 | Your journey to honest fashion starts here. | Oct 9, 2026 6:44 PM · 16 characters. Your journey to honest fashion starts here. | |
| Oct 8, 2026 10:42 PM | Welcome. Here's your 10% Off | 28 | Your journey to honest fashion starts here. | Oct 8, 2026 10:42 PM · 28 characters. Your journey to honest fashion starts here. | |
| Oct 8, 2026 4:13 PM | The Fleece Vest Is Back | 23 | A new take on a familiar favourite, in Beige and Olive. | Oct 8, 2026 4:13 PM · 23 characters. A new take on a familiar favourite, in Beige and Olive. | |
| Oct 6, 2026 6:01 PM | New In: Utility Trousers in Atlantic Blue & Olive | 49 | Same backbone. Two new colours. | Oct 6, 2026 6:01 PM · 49 characters. Same backbone. Two new colours. | |
| Oct 3, 2026 6:33 AM | Pre-sale: Bicho-Carpinteiro Collection | 38 | Carpenter Jacket & Jeans · 150 Units Each · Shipping by 19 October | Oct 3, 2026 6:33 AM · 38 characters. Carpenter Jacket & Jeans · 150 Units Each · Shipping by 19 October | |
| Sep 30, 2026 2:04 PM | Two Chinos. Two Fits. | 21 | Thoughtfully-made, timeless & comfy Chinos that simply do the job. Find the differences. | Sep 30, 2026 2:04 PM · 21 characters. Thoughtfully-made, timeless & comfy Chinos that simply do the job. Find the differences. | |
| Sep 28, 2026 6:00 PM | Everyday Denim: New Full Black | 30 | No shade: our jeans, now in Full Black | Sep 28, 2026 6:00 PM · 30 characters. No shade: our jeans, now in Full Black | |
| Sep 23, 2026 10:54 AM | Autumn's Colors, Classic Essentials | 35 | 100% Organic cotton: new t-shirts, stripes and sweatshirts. | Sep 23, 2026 10:54 AM · 35 characters. 100% Organic cotton: new t-shirts, stripes and sweatshirts. | |
| Sep 20, 2026 7:43 PM | Still thinking about this? | 26 | Worth a second look | Sep 20, 2026 7:43 PM · 26 characters. Worth a second look | |
| Sep 19, 2026 11:42 PM | Still thinking about this? | 26 | You left an everyday basic behind. Go ahead. | Sep 19, 2026 11:42 PM · 26 characters. You left an everyday basic behind. Go ahead. | |
| Sep 19, 2026 6:02 PM | A Denim State of Mind | 21 | The Denim Shirt and Everyday Denim, worn head to toe. | Sep 19, 2026 6:02 PM · 21 characters. The Denim Shirt and Everyday Denim, worn head to toe. | |
| Sep 17, 2026 6:00 PM | Layers for Autumn | 17 | Easing into the Season | Sep 17, 2026 6:00 PM · 17 characters. Easing into the Season | |
| Sep 15, 2026 2:24 PM | Pre-Order The Barn Jacket | 25 | Limited to 100, an exclusive piece made to order. | Sep 15, 2026 2:24 PM · 25 characters. Limited to 100, an exclusive piece made to order. | |
| Sep 12, 2026 2:02 PM | A Closer Look at the Oxford Shirt | 33 | Behind our take on the century-old staple. | Sep 12, 2026 2:02 PM · 33 characters. Behind our take on the century-old staple. | |
| Sep 10, 2026 2:03 PM | A Night at Gambrinus | 20 | A dinner at Gambrinus, a lesson in consistency. | Sep 10, 2026 2:03 PM · 20 characters. A dinner at Gambrinus, a lesson in consistency. | |
| Sep 8, 2026 2:03 PM | Dressing for Two Seasons: Two Jackets | 37 | Somewhere between beach day and sweater weather. | Sep 8, 2026 2:03 PM · 37 characters. Somewhere between beach day and sweater weather. | |
| Sep 6, 2026 4:01 PM | Your Cold Weather Plus One | 26 | Heavyweight Wool Sweater. Three new colours. Transparently made in Portugal. | Sep 6, 2026 4:01 PM · 26 characters. Heavyweight Wool Sweater. Three new colours. Transparently made in Portugal. | |
| Sep 3, 2026 4:02 PM | Shades for Autumn | 17 | The Heavyweight T-Shirt returns in colours made for the season. | Sep 3, 2026 4:02 PM · 17 characters. The Heavyweight T-Shirt returns in colours made for the season. | |
| Sep 1, 2026 4:02 PM | Looks that Work Overtime | 24 | Not that we’re manifesting extra office hours for you, these are just made to work aaaall… | Sep 1, 2026 4:02 PM · 24 characters. Not that we’re manifesting extra office hours for you, these are just made to work aaaall… | |
| Aug 30, 2026 4:01 PM | The Preview: AW26 Collection | 28 | A first look at what’s coming next. | Aug 30, 2026 4:01 PM · 28 characters. A first look at what’s coming next. | |
| Aug 28, 2026 4:01 PM | Time to Get Back Into Proper Denim | 34 | Our hand-picked selection of Denim basics. Crafted with care, always. | Aug 28, 2026 4:01 PM · 34 characters. Our hand-picked selection of Denim basics. Crafted with care, always. | |
| Aug 26, 2026 6:03 PM | Archive Sale: Extra 10% Off | 27 | Enjoy an added discount on selected pieces. | Aug 26, 2026 6:03 PM · 27 characters. Enjoy an added discount on selected pieces. | |
| Aug 24, 2026 4:00 PM | Back to work, allegedly. | 24 | Three ways to wear the Linen Work Jacket. | Aug 24, 2026 4:00 PM · 24 characters. Three ways to wear the Linen Work Jacket. | |
| Aug 23, 2026 2:02 PM | The Repair Program: For Pieces that Have Had a Life. | 52 | Available at our Campo de Ourique store. | Aug 23, 2026 2:02 PM · 52 characters. Available at our Campo de Ourique store. | |
| Aug 21, 2026 4:02 PM | Our Home in Porto | 17 | Behind our newest store, and the people who helped build it. | Aug 21, 2026 4:02 PM · 17 characters. Behind our newest store, and the people who helped build it. | |
| Aug 18, 2026 7:49 PM | Still thinking about this? | 26 | Worth a second look | Aug 18, 2026 7:49 PM · 26 characters. Worth a second look | |
| Aug 17, 2026 11:48 PM | Still thinking about this? | 26 | You left an everyday basic behind. Go ahead. | Aug 17, 2026 11:48 PM · 26 characters. You left an everyday basic behind. Go ahead. | |
| Aug 17, 2026 6:00 PM | Seasons come and go. | 20 | The Poplin Shirt is here to stay. | Aug 17, 2026 6:00 PM · 20 characters. The Poplin Shirt is here to stay. | |
| Aug 15, 2026 4:00 PM | Archive — Up to 25% Off | 25 | Available now online and in store. | Aug 15, 2026 4:00 PM · 25 characters. Available now online and in store. | |
| Aug 13, 2026 6:03 PM | A Summer of T-Shirts | 20 | Made to last. Meant to be worn. All Summer long. | Aug 13, 2026 6:03 PM · 20 characters. Made to last. Meant to be worn. All Summer long. | |
| Aug 11, 2026 4:01 PM | Doesn’t need reinventing: the Polo Piqué | 41 | Built for the court, worn everywhere since. | Aug 11, 2026 4:01 PM · 41 characters. Built for the court, worn everywhere since. | |
| Aug 9, 2026 6:01 PM | The Summer Offer | 16 | 15% off selected styles for a limited time. | Aug 9, 2026 6:01 PM · 16 characters. 15% off selected styles for a limited time. | |
| Aug 7, 2026 2:03 PM | Hello, Cotton Bomber Jacket | 27 | The everyday bomber, refined. Two colors and one good reason to wear it daily. | Aug 7, 2026 2:03 PM · 27 characters. The everyday bomber, refined. Two colors and one good reason to wear it daily. | |
| Aug 5, 2026 2:00 PM | The Complete Beach Kit | 22 | Team-approved essentials for your next beach day. | Aug 5, 2026 2:00 PM · 22 characters. Team-approved essentials for your next beach day. | |
| Aug 3, 2026 6:01 PM | Meet the Kids Collection | 24 | Everything they need for a summer of sand, sea and made-up rules. | Aug 3, 2026 6:01 PM · 24 characters. Everything they need for a summer of sand, sea and made-up rules. | |
| Aug 1, 2026 6:00 PM | A uniform for long Summer Days | 30 | Camp Collar and Linen Shorts for bare feet, and nowhere in particular to be. | Aug 1, 2026 6:00 PM · 30 characters. Camp Collar and Linen Shorts for bare feet, and nowhere in particular to be. | |
| Jul 30, 2026 2:01 PM | A Brief History of the Popover Shirt | 36 | How a shirt went from hidden under a waistcoat to standing on its own. | Jul 30, 2026 2:01 PM · 36 characters. How a shirt went from hidden under a waistcoat to standing on its own. |
Based on 117 emails received from Mar 16 to Nov 1, 2026. Times in US Eastern. How we collect